LG전자 IFA2020 초청장 이미지

LG전자가 베를린에서 열리는 ‘IFA 2020’에서 온택트(Ontact) 방식을 적극 활용해 뉴노멀 시대에 걸맞은 고객경험을 제시합니다.

9월 3일 오후 6시 15분(한국시간) 온라인으로 생중계되는 IFA 2020의 프레스 컨퍼런스에서 LG전자 CTO(최고기술책임자) 박일평 사장은 ‘Life’s Good from Home’을 주제로 뉴노멀 시대에 고객들이 집을 중심으로 더욱 안전하고 편리한 삶을 누리는 미래 비전을 선보일 계획입니다.

프레스 컨퍼런스는 LG전자 글로벌 유튜브 채널에서 실시간으로 생중계될 예정입니다.

온라인 생중계로 제시되는 미래 비전을 놓치지 마세요!

01:01 hello welcome to lg press conference 01:04 2020. let me begin with a huge 01:07 thanks and congratulations to ifa for 01:10 bringing us together here in berlin 01:13 and of course thank you every single one 01:15 of you 01:16 in the audience for taking the trouble 01:18 to be here this morning 01:20 some of you i’m sure were with us last 01:22 year when we talked about 01:24 anywhere is home our vision enabled by 01:27 the latest 01:27 innovations in ai and connectivity 01:31 for a world where you can carry the 01:32 essence of homeless 01:34 wherever you are and wherever you go and 01:37 yes 01:38 our commitment to that exciting vision 01:39 continues as strong as ever 01:42 but the thing is going places hasn’t 01:45 exactly been 01:46 our motors abrandi this year instead 01:49 there’s been a lot of staying at home 01:51 as we all had to work and learn from 01:53 home during those long and difficult 01:55 months 01:56 of the lockdown so as the world chose 01:58 home 01:59 for the isolet isolated yet united 02:02 battle against the pandemic 02:03 we too have been reflecting on the 02:05 fundamental values 02:07 that lg brings to the world and that is 02:10 why 02:10 for this year’s ifa we are presenting 02:12 the latest in our offerings 02:14 under the theme life’s good from home 02:17 in particular we’ll be looking at three 02:20 key values which we deliver through our 02:22 innovations 02:23 at home and beyond safety entertainment 02:28 and convenience these are three main 02:30 qualities 02:31 which we aspire to in all our 02:33 innovations 02:34 for a better life and to tell us about 02:37 these 02:37 ideas and so much more we have our chief 02:40 technology officer 02:42 dr ip park joining us on this stage 02:46 and as you see we’ve been trying to 02:48 match eva’s innovative formatting 02:50 this year with our very own take on a 02:53 live press conference 02:54 so without further ado please welcome to 02:57 the stage 02:58 the president and chief technology 03:00 officer 03:01 of lg electronics dr ip park 03:06 [Applause] 03:13 thank you for your kind introduction and 03:16 guten morgen berlin 03:18 welcome once again to this very special 03:20 ld press conference 03:22 now i don’t think you need me to tell 03:24 you just how special the current 03:26 circumstances are 03:27 for our meeting this morning suffice to 03:31 say that 03:32 unprecedented has been our experience so 03:34 far 03:35 uncertain is the future more so than 03:37 ever 03:39 for our industry though as disruptive 03:41 and damaging as they’ve been 03:44 the recent events present a rare 03:46 opportunity 03:47 to bring real change for those we serve 03:51 lockdown for one opened up a whole new 03:54 potential for our homes 03:56 social distancing has pushed us to find 03:59 new ways to get together 04:01 breaking down barriers between home and 04:03 the outside world 04:06 how we eat and shop how we work learn 04:09 entertain and take care of ourselves in 04:13 just about 04:14 every domain of our lives 04:17 we’re having to try new things new ways 04:19 of living 04:20 which must now be turned into lasting 04:23 innovation 04:24 for a better life for a better world 04:28 so today i’d like to take a moment and 04:30 share with you how we at lg 04:32 have been embracing this new normal 04:35 meeting new challenges and offering 04:38 innovative lifestyles 04:42 you’ll see that our mission as a 04:43 lifestyle innovator resonates louder 04:45 than ever 04:46 through this time of crisis 04:49 so let’s get started 04:54 first and foremost we are committed more 04:56 than ever to providing 04:58 products and services which help create 05:01 a perfect nest of safety both at home 05:05 and beyond 05:07 the kovi 19 has created an especially 05:10 heightened awareness of personal 05:12 environmental safety and that i think 05:14 will stay with us 05:16 for a long time after the pandemic 05:20 which is why i think we’ve seen such 05:22 great interest in 05:23 lg styler our steam clothing care system 05:27 and i’m sure many of you know styler for 05:29 refreshing your clothes but perhaps more 05:31 important now than ever 05:33 is its antivirus course which tests have 05:36 shown to eliminate 99.99 percent of 05:40 viruses 05:42 no wonder we’re seeing stylus now in so 05:44 many more homes 05:45 as well as hotels and offices 05:49 and of course that’s all thanks to our 05:51 patented true steam technology 05:54 which uses real steam at 100 degrees 05:57 celsius to kill germs and viruses 06:00 and you’ll find the same true steam in 06:02 our dryers and dishwashers 06:04 so you can keep it all clean and safe 06:10 but what about more public spaces where 06:12 you have to go out and mix with 06:13 strangers 06:15 and not everybody has true steam at home 06:19 well we wear face masks 06:22 a simple yet effective way of protecting 06:25 yourself and others 06:27 but you’re right those fabric masks 06:30 can get rather stuffy making it more 06:33 difficult to breed 06:34 especially if you have underlying 06:36 conditions 06:38 which is why we set out to apply our 06:40 decades of expertise making great 06:42 air purifiers to this alternative 06:47 lg purical mask 06:51 it’s got a very light very quiet fan to 06:54 assist your breathing 06:56 a breathing sensor that changes fan 06:59 operation when you inhale 07:00 and also exhale we’ve already made 07:03 thousands of units available 07:05 to medical staff as a priority and you 07:08 will soon be able to get one for 07:09 yourself 07:11 so no more real excuses for not wearing 07:13 your mask 07:18 also important in our battle against 07:21 pandemic has been the ability to 07:24 accurately and immediately identify 07:26 those with 07:27 indicative symptoms so 07:30 you’ve probably seen one of those 07:32 thermal imaging cameras which 07:33 detect people with temperature quite 07:36 effective but so far 07:38 very expensive and also requires 07:41 constant staffing for visual inspection 07:44 so we’ve come up with an alternative a 07:47 smart 07:48 thermal camera which can read 07:50 temperature and also 07:52 identify people with facial recognition 07:54 all 07:55 autonomously using artificial 07:57 intelligence 07:59 so you don’t need someone sitting behind 08:00 the camera all day risking their own 08:02 personal safety because 08:04 this smart thermal camera will alert the 08:06 management automatically 08:08 when it detects someone with high 08:10 temperature 08:12 and it’s also much more affordable 08:14 enough to be used in much smaller 08:16 communities like apartments 08:18 offices schools and gyms 08:21 i think this one’s going to be real help 08:23 in our continued battle against 08:25 infectious disease 08:29 well another key trend coming out of the 08:31 pandemic has been 08:33 untapped avoiding or minimizing 08:37 interpersonal contact 08:40 of course we all miss hugs and 08:41 handshakes with our loved ones 08:44 and to that end this social distancing 08:46 couldn’t end soon enough 08:50 but where we can usefully do away with 08:53 manned interaction 08:55 i think it should be our mission to 08:56 provide more efficient 08:58 alternatives so it’s been a real delight 09:02 to see 09:03 fleets of lg chloe robots finding new 09:05 jobs 09:06 everywhere from supporting medical staff 09:09 hospitals 09:10 to cooking and serving delicious meals 09:12 at restaurants 09:15 in fact at the beginning of the summer 09:17 we officially launched 09:18 lg cloy servbot as a commercially 09:21 available lineup of robots 09:24 and all these great robots will operate 09:26 on the latest version of our open source 09:29 ros 2 compatible lg cloi platform 2.0 09:34 this open and versatile platform carries 09:36 a whole range of functionalities from 09:38 navigation engine 09:39 to cloud agent enabling our future 09:42 vision for 09:43 robot as a service so 09:47 from true steam to thermal imaging 09:50 and to robotics lg is once again leading 09:53 the way in delivering 09:55 that all important peace of mind for you 09:58 and your loved ones 10:04 now other than the obvious threat of 10:06 mass infection 10:08 another great enemy during the months of 10:10 lockdown was 10:12 boredom with the theaters and theme 10:16 parks 10:16 all shut down there’s been a much 10:18 greater demand on our home 10:20 as a place of entertainment 10:23 which is why we’ve seen we’ve been 10:26 doubling down on our entertainment 10:27 offering 10:28 and the centerpiece of this 10:30 entertainment game of course 10:32 is our oled tv 10:35 now most of you already know that one 10:37 hundred million self-filled pixels are 10:39 what creates that perfect black 10:41 or perfect color what makes oled still 10:45 an unrivaled medium of display true to 10:48 every detail 10:50 but we want to do even better than that 10:52 and make our tvs 10:54 even more adaptable more faithful 10:57 to a whole range of contents we use tb4 11:01 for your home cinema lg oled tv create a 11:04 true 11:05 cinematic experience with a new alpha 9 11:08 gen 3 ai processor which uses advanced 11:12 deep learning algorithms to boost 11:14 picture and sound quality 11:17 and with dolby vision iq and uhd 11:19 alliance 11:20 filmmaker mode you will be able to watch 11:23 your favorite masterpiece 11:24 exactly as the maestro intended 11:30 also for gaming lg oled 48 cx 11:34 is support nvidia g-sync which means 11:37 the tvs refresh rate adapts the frame 11:40 rate of the connected hardware 11:42 a real game changer which will enhance 11:45 your computer gaming experience with a 11:47 perfect 11:48 carefree graphic rendering 11:52 so whatever your choice of entertainment 11:54 lg oled tv will give you that picture 11:57 perfect 11:57 experience 12:02 another essential component of 12:04 entertainment experience is 12:06 sound and we are seeing more 12:10 and more homes now with surround sound 12:11 systems consisting of multiple speakers 12:15 the problem is at the moment these 12:18 systems have a 12:18 fixed sweet spot where you can enjoy the 12:21 optimal sound quality 12:24 but we do move around right 12:27 so we’re using the latest aa technology 12:30 to bring more flexible personal sound 12:32 system where the sweet spot is not only 12:34 bigger but it follows you about 12:38 when you move around by automatically 12:40 adjusting speaker volumes 12:43 so wherever you are in the space this 12:45 intelligent sound system 12:47 adapts to your position and not the 12:49 other way around 12:51 optimization not as a static setting but 12:55 as a flexible and continuous process 12:57 of responding to our needs 13:04 in fact that idea of versatility is the 13:07 third and final piece 13:09 i wanted to address this morning 13:13 our lockdown experience brought up 13:16 unprecedented demands on our homes 13:18 so working from home learning from home 13:21 our living space had to be 13:23 so much smarter much more 13:26 multifunctional to meet our needs 13:29 sure most of us are now back in our 13:31 offices and schools 13:33 but that drive for smarter space is 13:35 something that we’re definitely going to 13:37 push ahead 13:39 here are a few examples 13:43 it was last year here at ifa that i 13:46 demonstrated our think cue fit 13:48 a virtual closed fitting solution of 13:51 course at that time 13:52 no one thought that we go so long with 13:54 shops and malls 13:56 all closed so throughout this year 14:00 we’ve had a tremendous amount of 14:02 interest from leading fashion brands 14:03 that want to 14:05 digitalize their retail process and go 14:07 omni ditto 14:08 or omni channel a perfect timing because 14:12 we’ve been 14:12 accelerating our plans to bring think 14:14 your fit 14:16 to your mobile so 14:19 wherever you are at home or on the move 14:22 you can bring up your personal 3d avatar 14:24 in your palm 14:25 and try on different items in different 14:27 sizes to find your perfect fit 14:30 online fashion retail finally freed from 14:34 costly guesswork and fit for your mobile 14:41 healthcare is another domain we will see 14:44 digital transformation bring 14:46 fundamental changes to how we take care 14:49 of ourselves 14:51 improved connectivity will allow us to 14:53 meet doctors virtually 14:55 from the comfort and safety of our home 14:57 office 14:58 or even our car our work on remote 15:02 clinic solution 15:03 is yet in early stages but i’m confident 15:06 that it will make 15:07 routine medical support much much more 15:10 accessible 15:13 and with the help of ai we are already 15:15 making it far easier 15:17 and far more accurate to do 15:18 round-the-clock monitoring 15:21 we’ve just completed a very successful 15:23 pilot project the seoul national 15:24 university hospital in korea 15:26 where we used ai to improve the 15:28 monitoring and care 15:30 for patients with chronic conditions 15:34 and in the coming months and years 15:35 you’ll be hearing more and more about lg 15:38 and healthcare 15:39 because there’s so much to do and we 15:41 fully intend to deliver 15:43 innovations for better healthier life 15:49 and of course real healthcare as opposed 15:52 to 15:52 medical care must begin by looking after 15:55 health 15:56 before we lose it which is why 16:00 food care you know what we put in our 16:02 body every day 16:03 is of such vital importance 16:07 there we already building on our decades 16:10 of 16:10 experience to transform how we prepare 16:13 and cook food 16:15 refrigerators will soon be able to 16:17 identify items inside 16:19 so you know exactly what you have in 16:21 store what’s close to expiration date 16:23 and what you need to order more of 16:27 and that information can then be shared 16:30 with a network of connected kitchen 16:32 appliances for intelligent recipe 16:34 recommendation 16:35 settings and operations to help you 16:37 prepare your meal 16:39 because a fresh and healthy diet should 16:42 no longer be a chore 16:44 and a smart kitchen is where proper 16:47 health care 16:48 really starts 16:51 so from providing a safe sanctuary that 16:55 is also 16:55 entertaining and smart to shape an 16:58 intelligent way of living and working 17:01 all of these amazing innovations that 17:03 i’ve shared with you this morning 17:04 they all converge on one central idea 17:08 our vision for the future of electronics 17:12 lod thank you 17:16 now think you started a couple of years 17:18 ago as our brand for ai powered 17:20 appliances 17:22 and then we expanded it to include iot 17:24 products as well 17:27 but it is so much more than just a brand 17:30 name 17:30 because it represents our constantly 17:32 evolving process of digital 17:34 transformation 17:37 and today i’m excited to share with you 17:40 the latest step in that journey 17:42 the new lg theme q app 17:46 this integrated platform gives you 17:49 improved control 17:50 over all lg products and services in a 17:53 single application 17:55 so your devices appliances can now work 17:58 together 17:59 to achieve optimal settings tailored to 18:01 your personal profile 18:04 and now that connectedness has extended 18:07 to lg’s enterprise solutions like 18:09 customer support 18:10 part supply bringing a whole range of 18:13 legacy services onto this digital 18:15 platform 18:16 for a truly seamless user experience 18:19 so think your app is so much more than 18:22 just a control application 18:24 it is the front-end interface to of this 18:28 intelligent platform which covers the 18:30 entirety of lg electronics value system 18:34 for us this is a milestone of 18:37 foundational significance because with 18:39 this level of digital integration 18:41 we are really beginning to build an 18:43 evolving 18:45 connected and open ecosystem of smart 18:48 products and services that can deliver 18:50 so much more than the sum of its parts 18:54 going above and beyond device level 18:56 thinking 18:57 to unlock a whole new world potential at 19:00 the system level 19:04 a great example of this new potential is 19:07 the continuous success of our 19:09 proactive customer care this 19:12 first of its kind service leverages ai 19:15 and big data to monitor the performance 19:18 of your smart appliances 19:21 contextual awareness helps you maintain 19:24 optimal efficiency and also enable 19:27 preventive maintenance 19:29 and we’ve been running it for about a 19:31 year now in the united states 19:32 korea and five nations here in europe 19:35 and the market response has been 19:37 phenomenal 19:40 so we are planning to double the range 19:42 of products with pc support and 19:44 triple their care contents by the end of 19:47 this year 19:49 the goal is to make this kind of 19:51 proactive connection with the customers 19:54 a new norm in the industry transforming 19:56 the very nature of our business 20:01 of course all of these great ideas and 20:04 vision should be firmly be grounded in 20:06 reality 20:07 which is why i’ve been particularly 20:09 excited about this project we’ve been 20:11 building just outside of seoul korea 20:14 lg thank you home 20:18 it’s a real brick and mortar four-story 20:21 house 20:22 which will serve as the testbed for lg’s 20:24 innovation 20:25 in a real-life setting from 20:28 architectural design 20:29 to construction this house has been 20:31 built with technology 20:33 not just as an add-on but as an integral 20:37 part of 20:38 living experience so here 20:41 you’ll be able to see lg’s holistic 20:43 approach to intelligent living 20:45 made possible by our uniquely diverse 20:48 coverage 20:49 of both b2c and b2b solutions 20:54 i’m sure you’re all dying to visit so 20:56 we’ve got a short video clip to take you 20:58 to 20:59 lg thank you home and i’ll meet you 21:01 there in a bit 21:03 thank you so much 21:17 [Music] 21:30 [Music] 21:43 [Music] 21:49 [Music] 22:03 welcome to lg thank you home 22:06 like we just heard there from ip 22:09 our pandemic experience has radically 22:12 transformed 22:13 our lives and home is no exception 22:17 the age of the new normal continued to 22:20 challenge 22:21 the meaning of home in our lives 22:24 as home must now be much more 22:27 than just a place of residence 22:30 home should now also serve as a place of 22:33 work education entertainment 22:37 socializing creativity and so much more 22:42 but how can a single space meet 22:45 such a diverse needs open simultaneously 22:48 for different users well 22:52 our answer is the same system thinking 22:55 that lg thinking has demonstrated 22:58 in making our ai and iot devices 23:02 so much smarter the power 23:06 of connectedness which enacts a 23:09 new kind of intelligence and enables a 23:12 totally 23:13 different level of versatility 23:17 by creating an intelligent system of 23:20 appliances and solutions 23:22 structurally integrated into your space 23:25 lg think home solution opens up a 23:28 whole range of new possibilities for 23:31 your life 23:33 and you’re right lg is one of very few 23:36 if not the only company out there with 23:39 such diverse offerings that they can 23:42 fill an 23:43 entire house with its product and 23:45 solutions 23:47 from solar panels and air conditioning 23:49 unit to entertainment 23:51 and kitchen appliances but 23:54 if you think your home is not intended 23:57 as a gallery of the presence 23:59 of what’s available now rather 24:02 it’s an experimental studio for shaping 24:06 the future 24:07 testing and validating all those great 24:10 ideas 24:11 to create new insight and value where 24:14 living takes on a whole new meaning of 24:18 constant innovation so 24:21 let me talk you through this exciting 24:24 project 24:26 located in the beautiful suburb of seoul 24:29 korea 24:30 this concept house has a basement and 24:32 three floors 24:34 comprising of a deception room two 24:36 bedrooms 24:37 one dress room home office a great 24:40 living kitchen 24:42 combined with a family room for me 24:46 the first thing i want to share with you 24:48 about this house 24:50 is that it’s a zero energy building 24:53 of the most proactive kind 24:57 the exterior of the house from world to 24:59 the roof 25:00 is finished with building integrated pv 25:03 panels 25:04 which means that it generates a lot more 25:07 electricity than this one 25:09 actually uses even including 25:12 charging for electric beakers 25:15 and to make full use of this super 25:17 generation capacity 25:19 there is a high efficiency l to water 25:22 heat pump 25:23 as well as a home scale energy storage 25:26 system ess so 25:29 we can test all the different 25:31 combinations to improve 25:33 efficiency and you can choose what suits 25:37 your environment but that’s just a start 25:41 because sustainable supply 25:44 is only one half of the energy occasion 25:47 we are optimizing energy consumption as 25:50 well 25:51 using ai powered pattern analysis 25:54 to coordinate all connected appliances 25:57 in the house 25:58 to ensure the highest level of 26:00 efficiency 26:02 at all times mind you 26:05 optimization isn’t just about the same 26:08 objective 26:09 at all times like when you come home 26:12 on a sizzling summer day and needs to 26:14 cool off 26:16 so this intelligent energy system 26:19 enables personalized optimization 26:23 adapting to your changing needs in 26:25 different situations 26:28 and all of this of course is done 26:30 automatically 26:31 but if you want to check how you are 26:33 doing you can always 26:35 access energy dashboard from anywhere in 26:38 the house 26:40 so with ld thinq home zero energy 26:43 house is not just about energy saving 26:47 it’s about an intelligent management of 26:50 your space 26:51 a proactive relationship with your 26:54 environment 26:56 of course electricity is only one kind 26:59 of energy that needs 27:00 saving what about your own energy 27:04 your efforts your time that goes into 27:07 all the chores 27:08 around the house just how much of your 27:12 time at home do you 27:13 actually get to spend on enjoying things 27:16 as opposed to taking care of things 27:20 that’s exactly why another zero 27:23 that led thing to home aspires to 27:26 is zero stress 27:30 we just heard ip talking about home as a 27:33 nest of safety place of entertainment 27:36 and smart space and yes 27:40 that would be great but only if 27:43 it doesn’t add to my tutorials right 27:47 well let me show you how editing your 27:50 home 27:51 delivers remember the key 27:54 is always in the power of system 27:58 intelligence let’s take 28:01 safety and care to start with to keep 28:05 home air quality just right air 28:08 conditioning and ventilation unit around 28:10 the house 28:11 are integrated with air quality sensors 28:14 as well as data feed about weather 28:17 outside 28:19 so from the temperature in kit room to 28:22 humidity levels in restroom or 28:24 power ventilation in the kitchen you 28:27 don’t need to worry a thing 28:28 because anything your home will find the 28:32 best possible combination of appliances 28:35 to keep it all fresh and pleasant 28:39 and when you are out you can use away 28:42 mode 28:42 to protect your home from douglas 28:45 the home system will automatically 28:47 operate connected 28:49 lights and appliances to make it look 28:51 like 28:52 you are in a simple trick 28:55 but a mighty effective return for 28:57 keeping your home 28:59 safe what about entertainment 29:03 our goal here is to create a seamlessly 29:06 enabling environment 29:08 which can facilitate entertainment of 29:10 all kinds for all occasions 29:13 an exceptional set the light ambiance 29:15 for your party 29:16 with dynamic lighting music enjoy your 29:20 favorite contents 29:21 on any of the state of the art displays 29:24 around the house 29:25 from the much anticipated role of oled 29:28 tv 29:29 to groundbreaking transparent already 29:32 frame 29:33 of course screens are not just for 29:36 watching 29:37 whether it’s learning from home or home 29:39 fitness 29:40 your personal profile will bring up 29:42 contents and experience 29:44 tailored just for you in fact 29:48 we believe that every aspect of your 29:51 life 29:52 should be fun and enjoyable even 29:54 activities as 29:55 mundane as brushing your teeth which is 29:59 why energy think home is full of 30:02 interactions 30:03 that are designed to bring fun into your 30:06 time and experience 30:09 and last but not least creating a smart 30:13 space that is versatile connected and 30:16 intelligent it starts with building a 30:19 flexible space in the literal sense of 30:22 the world 30:23 our smart work concept allows you to 30:26 change the shape and size of 30:28 your space as you need it so you can 30:31 really structure your life around 30:34 what you want to do not really live 30:37 it’s a real step forward in how we 30:40 design and build the 30:42 hardware of our home 30:45 well then what about the software for 30:47 running the house 30:49 here we are presenting a brand new 30:52 platform 30:53 for smart home management lg 30:56 thank you home concierge it’s the 30:59 central brain of 31:01 lg think home and connects with all the 31:04 sensors and appliances throughout the 31:06 house 31:07 for intelligent control you can access 31:11 it on smart mirrors on each floor 31:13 as well as any screen in the house or 31:16 even remotely from your mobile and other 31:19 devices 31:21 on this platform you can control all 31:24 connected appliances 31:26 check your home’s operational status 31:29 disable or loss when something’s not 31:31 quite right 31:32 call your family to dinner and so much 31:35 more 31:36 and of course consider the integrate 31:39 with the thank you app 31:41 which means that your home will be a 31:44 part of this 31:45 intelligent ecosystem which uses the 31:48 very best 31:49 of digital capabilities to deliver 31:51 what’s right for you and your family 31:55 so there with anything home 31:59 we challenging the way we think about 32:01 home and space 32:03 from structure to solution because 32:06 what makes this forestry house a truly 32:09 smart 32:10 home is neither the house itself 32:13 nor is it devices and facilities however 32:16 innovative they might be rather 32:20 it is this home solution which connects 32:23 all those digital touch points into an 32:25 intelligent 32:26 system so the space can really 32:29 understand 32:30 the life reading and serve the needs of 32:33 its residents 32:34 like never before so with 32:38 lg think home is our invitation to 32:41 developers 32:42 architects interior designers and of 32:45 course homeowners 32:46 to work with us and integrate digital 32:49 technology 32:50 into the very design of your living 32:52 space 32:54 every injury is packed with new 32:56 possibilities 32:57 and you can pick and choose what you 33:00 need and wishes 33:01 to create your own smart lifestyle 33:05 so if you have your vision for 33:08 life’s good from home your own ideas for 33:11 a better life 33:12 let’s bring it home bring it to lg 33:16 thank you home thank you 33:25 [Music] 33:29 thank you kh for that wonderful 33:30 introduction to lg thank you home 33:33 so now that we’ve heard so much about it 33:35 i’m sure you’d all love to see this new 33:37 smart home 33:38 for yourself well we’d like nothing 33:40 better than to fly you all out to south 33:42 korea 33:42 so you can really experience this home 33:44 of innovation but as you know 33:47 that invitation will have to wait until 33:49 covert restrictions 33:50 are lifted so instead we’ve asked our 33:53 very own ip 33:54 park our cto who just presented the 33:57 lg’s latest innovations to meet us there 34:00 for a short 34:01 live q a session so let’s see if we can 34:04 get him 34:05 online hey ip are you there 34:09 hello again marlene i’m here welcome to 34:12 ld thank you home 34:13 great this is just fantastic you know i 34:16 worked on countless lg products and 34:17 solution 34:18 but a house a whole house 34:22 it’s amazing right finally we can really 34:25 try out 34:25 all our appliances all our devices and 34:28 services 34:29 in a truly connected environment this is 34:31 just great 34:34 stuff um it looks like you’re in front 34:36 of a smart mirror 34:38 is that what kh kh was talking about 34:40 earlier 34:43 yes this is lg thank you home concert 34:45 and 34:46 it’s just like the right name because um 34:48 you can just like you can ask 34:50 considered at a hotel for anything you 34:52 can use home conservation foot 34:54 control uh just about everything around 34:56 the house so this really is the brain of 34:59 the house 35:01 certainly looks great would you mind 35:03 giving us a quick demo 35:04 maybe just a couple of the features 35:08 sure this is the home screen as you can 35:10 see we can see the living 35:11 life status of each floor we’re on the 35:13 third floor at the moment 35:15 and here you have control for all the 35:17 connected elements from temperature 35:19 air quality electric curtain oven 35:22 white insertive and so on and so forth 35:25 but one thing i really wanted to show 35:26 you today was this energy panel let me 35:28 click here 35:32 here you can monitor the current energy 35:33 flow around the house 35:35 and even tells you how much you’ve seen 35:37 in the electricity bill this month 35:39 and up here you can choose your energy 35:42 mode from eco-friendly 35:44 pleasant or optimal what i usually do is 35:47 i just keep it in optimal in which case 35:48 lgbtq does everything for you 35:51 automatically 35:53 and this house has a built-in charging 35:55 station for your electric cars 35:57 so here let me click 36:02 you can see how your car is doing 36:03 without going all the way down to the 36:05 garage to check 36:06 there are smart mirrors like this all 36:08 around the house so you can access 36:10 anywhere anywhere you want and of course 36:13 our home consumer will work with your 36:14 thank you app 36:15 so you can check in control remotely as 36:18 well 36:19 that’s really fantastic so begs the 36:21 question are we selling houses now 36:26 not quite what we are offering is this 36:28 system solution which can be tailored to 36:31 your own living space 36:32 so in this case our thank you home here 36:35 in korea 36:36 you can see a super set of all the 36:38 options and possibilities and you can do 36:40 a bit of 36:41 pick and choose to create your own smart 36:42 home solution 36:44 and to give you maximum flexibility we 36:46 work really hard on our home gateway 36:48 system 36:49 and that’s the piece that ensures 36:51 compatibility for devices and appliances 36:53 from partners 36:54 other than lg and that’s for real open 36:57 innovation that i always talk about 36:59 because even 37:00 lg cannot do everything alone but our 37:03 customers they really deserve the 37:04 freedom to choose whatever suits them 37:06 the best 37:08 well that’s great so i guess lg think q 37:11 home really does bring it home 37:13 in terms of that ecosystem approach 37:15 which i ip talked about 37:17 earlier that system level potential of 37:20 connectiveness 37:21 which enables our devices and appliances 37:23 to do so much more 37:25 than they can on their own lg think your 37:27 home is a space 37:29 where you can really experience and 37:30 experiment with new ideas as well 37:33 what’s even more exciting is that we 37:35 plan to have a real family 37:37 living in that house so they’ll be able 37:39 to test drive all of these amazing 37:41 features 37:42 and we’ll learn from their interactions 37:44 with the house 37:45 to continue with our innovations 37:48 so do keep an eye on this project 37:51 well as i was talking i think ip has 37:54 just moved to the dining room 37:56 oip is that a transparent oled you’re 37:58 standing in front of 38:01 yes and isn’t this beautiful the whole 38:03 panel is slim enough to be transparent 38:06 like a window 38:07 again because oled doesn’t need 38:09 backlight i really love this 38:12 i’m so jealous ip well now that we’ve 38:14 got to you set down 38:16 maybe we could do a couple more 38:18 questions before we wrap up 38:19 is that okay sure 38:23 okay here comes the first one we’re 38:25 talking about life’s good 38:27 from home at ifa this year which is 38:29 interesting because 38:31 to be honest 2020 has probably been the 38:33 least good year 38:34 in decades so i wonder what is the 38:37 message here 38:40 you’re right 2020 has been and continues 38:42 to be a real tough year 38:44 but that’s exactly why we wanted to 38:46 focus on our strength 38:47 our resilience and our ability to turn 38:50 this crisis 38:51 into an opportunity for innovation for 38:53 an even better life 38:55 especially the younger generations the 38:57 millennials and the gen z 38:59 i think they’re really turning this 39:00 around into a new drive for change 39:02 and we need to be more like them so 39:05 that’s why we began our life’s good 39:07 campaign with a celebration of 39:09 their achievements like with this short 39:11 film produced by a 17 year old 39:13 amelia conway it’s all about people over 39:17 generations 39:18 sharing how life’s still good in so many 39:20 different ways 39:22 and the thing is she made the whole 39:24 thing remotely during this pandemic 39:26 and they were perfectly fine with that 39:28 which is just really incredible 39:31 so even the making of this piece shows 39:33 the strength of this generation 39:36 and that ability to change at a depth 39:37 and that’s something we at lg want to 39:39 share 39:40 and support yes that is our life’s good 39:44 campaign 39:44 for the voices of young generation and 39:46 you can watch it on lg global youtube 39:48 channel 39:50 there’s also an ongoing global virtual 39:51 music contest which we’re running in 39:53 collaboration with grammy award-winning 39:55 musician her 39:57 music is such a powerful medium for 39:59 communication especially with the 40:01 younger generation so i’m really looking 40:02 forward to winning entries 40:04 by the way applications are open until 40:07 17th 40:07 of september well i think we have time 40:10 for just 40:11 one more question you presented a whole 40:14 range of items this morning 40:16 if you had to pick just one to highlight 40:19 what would that be oh 40:22 that’s a very tricky question because in 40:24 my mind they’re all 40:25 super but if there’s one thing i like to 40:28 add 40:29 would have to be the importance of 40:31 platform for lg and for the industry 40:33 going forward 40:35 this pandemic has brought so many people 40:38 into the online economy from shopping to 40:40 working and learning 40:42 and to really make use of this 40:44 opportunity we need to start thinking of 40:47 all our devices and appliances as a 40:50 connected platform where we can create 40:53 new services 40:54 services and also new business models 40:57 so for example think your fit is not 41:00 just a smart mirror 41:01 but a digital platform for new ways of 41:03 doing fashion and retail thank you app 41:06 will continue to expand into an 41:07 ecosystem which goes 41:09 well beyond lg’s own offerings and this 41:12 thank you home of course is another 41:14 great platform 41:16 so yes if you were to highlight one 41:18 thing this morning you have to be the 41:20 future of 41:21 platformization and we at lg want to 41:24 lead back home 41:26 excellent that’s a whole new way of 41:28 looking at what we do 41:30 so much to talk about here but i’m 41:32 afraid that’s all we’ve got time for 41:33 this 41:34 morning thank you so much ip 41:37 hope you’re keeping safe and take care 41:40 you too marlene thank you for having me 41:43 bye 41:44 bye bye see you well i hope you’ve 41:47 enjoyed this year’s 41:48 very special lg press conference at ifa 41:51 life’s good from home from a hologram 41:53 presentation 41:54 to a live q a session with our cto ipark 41:58 back in seoul but of course that is just 42:01 the beginning because we have so much 42:03 more to show 42:04 online this year for the lg thank you 42:06 home where ip just spoke to us 42:08 there’s a virtual tour you can take with 42:10 kpop star henry lau 42:13 there’s also an interactive video of a 42:15 family 42:16 living there which you can customize to 42:18 change the story 42:20 and last but certainly not least we’re 42:22 running a 3d virtual exhibition booth 42:24 this year 42:25 which you can access from your pc or 42:28 from your smartphone 42:29 you know i think i actually prefer this 42:31 virtual exhibition 42:32 because you can see how all our products 42:35 uh 42:35 from all possible angles something 42:37 that’s not possible 42:38 in a physical booth and you all know how 42:41 busy lg booth gets 42:43 every year so it’s a great change to be 42:45 able to enjoy 42:46 lg’s innovation in my own time 42:49 so please do make sure to check out all 42:51 of that and see how life’s good 42:53 from home well that’s it from us thank 42:56 you so much 42:58 more than ever for being here and have a 43:00 wonderful ifa 43:02 take care and pass

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