IFA 2020 프레스 컨퍼런스 온라인 생중계

01:01
hello welcome to lg press conference
01:04
let me begin with a huge
01:07
thanks and congratulations to ifa for
01:10
bringing us together here in berlin
01:13
and of course thank you every single one
01:15
of you
01:16
in the audience for taking the trouble
01:18
to be here this morning
01:20
some of you i’m sure were with us last
01:22
year when we talked about
01:24
anywhere is home our vision enabled by
01:27
the latest
01:27
innovations in ai and connectivity
01:31
for a world where you can carry the
01:32
essence of homeless
01:34
wherever you are and wherever you go and
01:37
yes
01:38
our commitment to that exciting vision
01:39
continues as strong as ever
01:42
but the thing is going places hasn’t
01:45
exactly been
01:46
our motors abrandi this year instead
01:49
there’s been a lot of staying at home
01:51
as we all had to work and learn from
01:53
home during those long and difficult
01:55
months
01:56
of the lockdown so as the world chose
01:58
home
01:59
for the isolet isolated yet united
02:02
battle against the pandemic
02:03
we too have been reflecting on the
02:05
fundamental values
02:07
that lg brings to the world and that is
02:10
why
02:10
for this year’s ifa we are presenting
02:12
the latest in our offerings
02:14
under the theme life’s good from home
02:17
in particular we’ll be looking at three
02:20
key values which we deliver through our
02:22
innovations
02:23
at home and beyond safety entertainment
02:28
and convenience these are three main
02:30
qualities
02:31
which we aspire to in all our
02:33
innovations
02:34
for a better life and to tell us about
02:37
these
02:37
ideas and so much more we have our chief
02:40
technology officer
02:42
dr ip park joining us on this stage
02:46
and as you see we’ve been trying to
02:48
match eva’s innovative formatting
02:50
this year with our very own take on a
02:53
live press conference
02:54
so without further ado please welcome to
02:57
the stage
02:58
the president and chief technology
03:00
officer
03:01
of lg electronics dr ip park
03:06
[Applause]
03:13
thank you for your kind introduction and
03:16
guten morgen berlin
03:18
welcome once again to this very special
03:20
ld press conference
03:22
now i don’t think you need me to tell
03:24
you just how special the current
03:26
circumstances are
03:27
for our meeting this morning suffice to
03:31
say that
03:32
unprecedented has been our experience so
03:34
far
03:35
uncertain is the future more so than
03:37
ever
03:39
for our industry though as disruptive
03:41
and damaging as they’ve been
03:44
the recent events present a rare
03:46
opportunity
03:47
to bring real change for those we serve
03:51
lockdown for one opened up a whole new
03:54
potential for our homes
03:56
social distancing has pushed us to find
03:59
new ways to get together
04:01
breaking down barriers between home and
04:03
the outside world
04:06
how we eat and shop how we work learn
04:09
entertain and take care of ourselves in
04:13
just about
04:14
every domain of our lives
04:17
we’re having to try new things new ways
04:19
of living
04:20
which must now be turned into lasting
04:23
innovation
04:24
for a better life for a better world
04:28
so today i’d like to take a moment and
04:30
share with you how we at lg
04:32
have been embracing this new normal
04:35
meeting new challenges and offering
04:38
innovative lifestyles
04:42
you’ll see that our mission as a
04:43
lifestyle innovator resonates louder
04:45
than ever
04:46
through this time of crisis
04:49
so let’s get started
04:54
first and foremost we are committed more
04:56
than ever to providing
04:58
products and services which help create
05:01
a perfect nest of safety both at home
05:05
and beyond
05:07
the kovi 19 has created an especially
05:10
heightened awareness of personal
05:12
environmental safety and that i think
05:14
will stay with us
05:16
for a long time after the pandemic
05:20
which is why i think we’ve seen such
05:22
great interest in
05:23
lg styler our steam clothing care system
05:27
and i’m sure many of you know styler for
05:29
refreshing your clothes but perhaps more
05:31
important now than ever
05:33
is its antivirus course which tests have
05:36
shown to eliminate 99.99 percent of
05:40
viruses
05:42
no wonder we’re seeing stylus now in so
05:44
many more homes
05:45
as well as hotels and offices
05:49
and of course that’s all thanks to our
05:51
patented true steam technology
05:54
which uses real steam at 100 degrees
05:57
celsius to kill germs and viruses
06:00
and you’ll find the same true steam in
06:02
our dryers and dishwashers
06:04
so you can keep it all clean and safe
06:10
but what about more public spaces where
06:12
you have to go out and mix with
06:13
strangers
06:15
and not everybody has true steam at home
06:19
well we wear face masks
06:22
a simple yet effective way of protecting
06:25
yourself and others
06:27
but you’re right those fabric masks
06:30
can get rather stuffy making it more
06:33
difficult to breed
06:34
especially if you have underlying
06:36
conditions
06:38
which is why we set out to apply our
06:40
decades of expertise making great
06:42
air purifiers to this alternative
06:47
lg purical mask
06:51
it’s got a very light very quiet fan to
06:54
assist your breathing
06:56
a breathing sensor that changes fan
06:59
operation when you inhale
07:00
and also exhale we’ve already made
07:03
thousands of units available
07:05
to medical staff as a priority and you
07:08
will soon be able to get one for
07:09
yourself
07:11
so no more real excuses for not wearing
07:13
your mask
07:18
also important in our battle against
07:21
pandemic has been the ability to
07:24
accurately and immediately identify
07:26
those with
07:27
indicative symptoms so
07:30
you’ve probably seen one of those
07:32
thermal imaging cameras which
07:33
detect people with temperature quite
07:36
effective but so far
07:38
very expensive and also requires
07:41
constant staffing for visual inspection
07:44
so we’ve come up with an alternative a
07:47
smart
07:48
thermal camera which can read
07:50
temperature and also
07:52
identify people with facial recognition
07:54
all
07:55
autonomously using artificial
07:57
intelligence
07:59
so you don’t need someone sitting behind
08:00
the camera all day risking their own
08:02
personal safety because
08:04
this smart thermal camera will alert the
08:06
management automatically
08:08
when it detects someone with high
08:10
temperature
08:12
and it’s also much more affordable
08:14
enough to be used in much smaller
08:16
communities like apartments
08:18
offices schools and gyms
08:21
i think this one’s going to be real help
08:23
in our continued battle against
08:25
infectious disease
08:29
well another key trend coming out of the
08:31
pandemic has been
08:33
untapped avoiding or minimizing
08:37
interpersonal contact
08:40
of course we all miss hugs and
08:41
handshakes with our loved ones
08:44
and to that end this social distancing
08:46
couldn’t end soon enough
08:50
but where we can usefully do away with
08:53
manned interaction
08:55
i think it should be our mission to
08:56
provide more efficient
08:58
alternatives so it’s been a real delight
09:02
to see
09:03
fleets of lg chloe robots finding new
09:05
jobs
09:06
everywhere from supporting medical staff
09:09
hospitals
09:10
to cooking and serving delicious meals
09:12
at restaurants
09:15
in fact at the beginning of the summer
09:17
we officially launched
09:18
lg cloy servbot as a commercially
09:21
available lineup of robots
09:24
and all these great robots will operate
09:26
on the latest version of our open source
09:29
ros 2 compatible lg cloi platform 2.0
09:34
this open and versatile platform carries
09:36
a whole range of functionalities from
09:38
navigation engine
09:39
to cloud agent enabling our future
09:42
vision for
09:43
robot as a service so
09:47
from true steam to thermal imaging
09:50
and to robotics lg is once again leading
09:53
the way in delivering
09:55
that all important peace of mind for you
09:58
and your loved ones
10:04
now other than the obvious threat of
10:06
mass infection
10:08
another great enemy during the months of
10:10
lockdown was
10:12
boredom with the theaters and theme
10:16
parks
10:16
all shut down there’s been a much
10:18
greater demand on our home
10:20
as a place of entertainment
10:23
which is why we’ve seen we’ve been
10:26
doubling down on our entertainment
10:27
offering
10:28
and the centerpiece of this
10:30
entertainment game of course
10:32
is our oled tv
10:35
now most of you already know that one
10:37
hundred million self-filled pixels are
10:39
what creates that perfect black
10:41
or perfect color what makes oled still
10:45
an unrivaled medium of display true to
10:48
every detail
10:50
but we want to do even better than that
10:52
and make our tvs
10:54
even more adaptable more faithful
10:57
to a whole range of contents we use tb4
11:01
for your home cinema lg oled tv create a
11:04
true
11:05
cinematic experience with a new alpha 9
11:08
gen 3 ai processor which uses advanced
11:12
deep learning algorithms to boost
11:14
picture and sound quality
11:17
and with dolby vision iq and uhd
11:19
alliance
11:20
filmmaker mode you will be able to watch
11:23
your favorite masterpiece
11:24
exactly as the maestro intended
11:30
also for gaming lg oled 48 cx
11:34
is support nvidia g-sync which means
11:37
the tvs refresh rate adapts the frame
11:40
rate of the connected hardware
11:42
a real game changer which will enhance
11:45
your computer gaming experience with a
11:47
perfect
11:48
carefree graphic rendering
11:52
so whatever your choice of entertainment
11:54
lg oled tv will give you that picture
11:57
perfect
11:57
experience
12:02
another essential component of
12:04
entertainment experience is
12:06
sound and we are seeing more
12:10
and more homes now with surround sound
12:11
systems consisting of multiple speakers
12:15
the problem is at the moment these
12:18
systems have a
12:18
fixed sweet spot where you can enjoy the
12:21
optimal sound quality
12:24
but we do move around right
12:27
so we’re using the latest aa technology
12:30
to bring more flexible personal sound
12:32
system where the sweet spot is not only
12:34
bigger but it follows you about
12:38
when you move around by automatically
12:40
adjusting speaker volumes
12:43
so wherever you are in the space this
12:45
intelligent sound system
12:47
adapts to your position and not the
12:49
other way around
12:51
optimization not as a static setting but
12:55
as a flexible and continuous process
12:57
of responding to our needs
13:04
in fact that idea of versatility is the
13:07
third and final piece
13:09
i wanted to address this morning
13:13
our lockdown experience brought up
13:16
unprecedented demands on our homes
13:18
so working from home learning from home
13:21
our living space had to be
13:23
so much smarter much more
13:26
multifunctional to meet our needs
13:29
sure most of us are now back in our
13:31
offices and schools
13:33
but that drive for smarter space is
13:35
something that we’re definitely going to
13:37
push ahead
13:39
here are a few examples
13:43
it was last year here at ifa that i
13:46
demonstrated our think cue fit
13:48
a virtual closed fitting solution of
13:51
course at that time
13:52
no one thought that we go so long with
13:54
shops and malls
13:56
all closed so throughout this year
14:00
we’ve had a tremendous amount of
14:02
interest from leading fashion brands
14:03
that want to
14:05
digitalize their retail process and go
14:07
omni ditto
14:08
or omni channel a perfect timing because
14:12
we’ve been
14:12
accelerating our plans to bring think
14:14
your fit
14:16
to your mobile so
14:19
wherever you are at home or on the move
14:22
you can bring up your personal 3d avatar
14:24
in your palm
14:25
and try on different items in different
14:27
sizes to find your perfect fit
14:30
online fashion retail finally freed from
14:34
costly guesswork and fit for your mobile
14:41
healthcare is another domain we will see
14:44
digital transformation bring
14:46
fundamental changes to how we take care
14:49
of ourselves
14:51
improved connectivity will allow us to
14:53
meet doctors virtually
14:55
from the comfort and safety of our home
14:57
office
14:58
or even our car our work on remote
15:02
clinic solution
15:03
is yet in early stages but i’m confident
15:06
that it will make
15:07
routine medical support much much more
15:10
accessible
15:13
and with the help of ai we are already
15:15
making it far easier
15:17
and far more accurate to do
15:18
round-the-clock monitoring
15:21
we’ve just completed a very successful
15:23
pilot project the seoul national
15:24
university hospital in korea
15:26
where we used ai to improve the
15:28
monitoring and care
15:30
for patients with chronic conditions
15:34
and in the coming months and years
15:35
you’ll be hearing more and more about lg
15:38
and healthcare
15:39
because there’s so much to do and we
15:41
fully intend to deliver
15:43
innovations for better healthier life
15:49
and of course real healthcare as opposed
15:52
to
15:52
medical care must begin by looking after
15:55
health
15:56
before we lose it which is why
16:00
food care you know what we put in our
16:02
body every day
16:03
is of such vital importance
16:07
there we already building on our decades
16:10
of
16:10
experience to transform how we prepare
16:13
and cook food
16:15
refrigerators will soon be able to
16:17
identify items inside
16:19
so you know exactly what you have in
16:21
store what’s close to expiration date
16:23
and what you need to order more of
16:27
and that information can then be shared
16:30
with a network of connected kitchen
16:32
appliances for intelligent recipe
16:34
recommendation
16:35
settings and operations to help you
16:37
prepare your meal
16:39
because a fresh and healthy diet should
16:42
no longer be a chore
16:44
and a smart kitchen is where proper
16:47
health care
16:48
really starts
16:51
so from providing a safe sanctuary that
16:55
is also
16:55
entertaining and smart to shape an
16:58
intelligent way of living and working
17:01
all of these amazing innovations that
17:03
i’ve shared with you this morning
17:04
they all converge on one central idea
17:08
our vision for the future of electronics
17:12
lod thank you
17:16
now think you started a couple of years
17:18
ago as our brand for ai powered
17:20
appliances
17:22
and then we expanded it to include iot
17:24
products as well
17:27
but it is so much more than just a brand
17:30
name
17:30
because it represents our constantly
17:32
evolving process of digital
17:34
transformation
17:37
and today i’m excited to share with you
17:40
the latest step in that journey
17:42
the new lg theme q app
17:46
this integrated platform gives you
17:49
improved control
17:50
over all lg products and services in a
17:53
single application
17:55
so your devices appliances can now work
17:58
together
17:59
to achieve optimal settings tailored to
18:01
your personal profile
18:04
and now that connectedness has extended
18:07
to lg’s enterprise solutions like
18:09
customer support
18:10
part supply bringing a whole range of
18:13
legacy services onto this digital
18:15
platform
18:16
for a truly seamless user experience
18:19
so think your app is so much more than
18:22
just a control application
18:24
it is the front-end interface to of this
18:28
intelligent platform which covers the
18:30
entirety of lg electronics value system
18:34
for us this is a milestone of
18:37
foundational significance because with
18:39
this level of digital integration
18:41
we are really beginning to build an
18:43
evolving
18:45
connected and open ecosystem of smart
18:48
products and services that can deliver
18:50
so much more than the sum of its parts
18:54
going above and beyond device level
18:56
thinking
18:57
to unlock a whole new world potential at
19:00
the system level
19:04
a great example of this new potential is
19:07
the continuous success of our
19:09
proactive customer care this
19:12
first of its kind service leverages ai
19:15
and big data to monitor the performance
19:18
of your smart appliances
19:21
contextual awareness helps you maintain
19:24
optimal efficiency and also enable
19:27
preventive maintenance
19:29
and we’ve been running it for about a
19:31
year now in the united states
19:32
korea and five nations here in europe
19:35
and the market response has been
19:37
phenomenal
19:40
so we are planning to double the range
19:42
of products with pc support and
19:44
triple their care contents by the end of
19:47
this year
19:49
the goal is to make this kind of
19:51
proactive connection with the customers
19:54
a new norm in the industry transforming
19:56
the very nature of our business
20:01
of course all of these great ideas and
20:04
vision should be firmly be grounded in
20:06
reality
20:07
which is why i’ve been particularly
20:09
excited about this project we’ve been
20:11
building just outside of seoul korea
20:14
lg thank you home
20:18
it’s a real brick and mortar four-story
20:21
house
20:22
which will serve as the testbed for lg’s
20:24
innovation
20:25
in a real-life setting from
20:28
architectural design
20:29
to construction this house has been
20:31
built with technology
20:33
not just as an add-on but as an integral
20:37
part of
20:38
living experience so here
20:41
you’ll be able to see lg’s holistic
20:43
approach to intelligent living
20:45
made possible by our uniquely diverse
20:48
coverage
20:49
of both b2c and b2b solutions
20:54
i’m sure you’re all dying to visit so
20:56
we’ve got a short video clip to take you
20:58
to
20:59
lg thank you home and i’ll meet you
21:01
there in a bit
21:03
thank you so much
21:17
[Music]
21:30
[Music]
21:43
[Music]
21:49
[Music]
22:03
welcome to lg thank you home
22:06
like we just heard there from ip
22:09
our pandemic experience has radically
22:12
transformed
22:13
our lives and home is no exception
22:17
the age of the new normal continued to
22:20
challenge
22:21
the meaning of home in our lives
22:24
as home must now be much more
22:27
than just a place of residence
22:30
home should now also serve as a place of
22:33
work education entertainment
22:37
socializing creativity and so much more
22:42
but how can a single space meet
22:45
such a diverse needs open simultaneously
22:48
for different users well
22:52
our answer is the same system thinking
22:55
that lg thinking has demonstrated
22:58
in making our ai and iot devices
23:02
so much smarter the power
23:06
of connectedness which enacts a
23:09
new kind of intelligence and enables a
23:12
totally
23:13
different level of versatility
23:17
by creating an intelligent system of
23:20
appliances and solutions
23:22
structurally integrated into your space
23:25
lg think home solution opens up a
23:28
whole range of new possibilities for
23:31
your life
23:33
and you’re right lg is one of very few
23:36
if not the only company out there with
23:39
such diverse offerings that they can
23:42
fill an
23:43
entire house with its product and
23:45
solutions
23:47
from solar panels and air conditioning
23:49
unit to entertainment
23:51
and kitchen appliances but
23:54
if you think your home is not intended
23:57
as a gallery of the presence
23:59
of what’s available now rather
24:02
it’s an experimental studio for shaping
24:06
the future
24:07
testing and validating all those great
24:10
ideas
24:11
to create new insight and value where
24:14
living takes on a whole new meaning of
24:18
constant innovation so
24:21
let me talk you through this exciting
24:24
project
24:26
located in the beautiful suburb of seoul
24:29
korea
24:30
this concept house has a basement and
24:32
three floors
24:34
comprising of a deception room two
24:36
bedrooms
24:37
one dress room home office a great
24:40
living kitchen
24:42
combined with a family room for me
24:46
the first thing i want to share with you
24:48
about this house
24:50
is that it’s a zero energy building
24:53
of the most proactive kind
24:57
the exterior of the house from world to
24:59
the roof
25:00
is finished with building integrated pv
25:03
panels
25:04
which means that it generates a lot more
25:07
electricity than this one
25:09
actually uses even including
25:12
charging for electric beakers
25:15
and to make full use of this super
25:17
generation capacity
25:19
there is a high efficiency l to water
25:22
heat pump
25:23
as well as a home scale energy storage
25:26
system ess so
25:29
we can test all the different
25:31
combinations to improve
25:33
efficiency and you can choose what suits
25:37
your environment but that’s just a start
25:41
because sustainable supply
25:44
is only one half of the energy occasion
25:47
we are optimizing energy consumption as
25:50
well
25:51
using ai powered pattern analysis
25:54
to coordinate all connected appliances
25:57
in the house
25:58
to ensure the highest level of
26:00
efficiency
26:02
at all times mind you
26:05
optimization isn’t just about the same
26:08
objective
26:09
at all times like when you come home
26:12
on a sizzling summer day and needs to
26:14
cool off
26:16
so this intelligent energy system
26:19
enables personalized optimization
26:23
adapting to your changing needs in
26:25
different situations
26:28
and all of this of course is done
26:30
automatically
26:31
but if you want to check how you are
26:33
doing you can always
26:35
access energy dashboard from anywhere in
26:38
the house
26:40
so with ld thinq home zero energy
26:43
house is not just about energy saving
26:47
it’s about an intelligent management of
26:50
your space
26:51
a proactive relationship with your
26:54
environment
26:56
of course electricity is only one kind
26:59
of energy that needs
27:00
saving what about your own energy
27:04
your efforts your time that goes into
27:07
all the chores
27:08
around the house just how much of your
27:12
time at home do you
27:13
actually get to spend on enjoying things
27:16
as opposed to taking care of things
27:20
that’s exactly why another zero
27:23
that led thing to home aspires to
27:26
is zero stress
27:30
we just heard ip talking about home as a
27:33
nest of safety place of entertainment
27:36
and smart space and yes
27:40
that would be great but only if
27:43
it doesn’t add to my tutorials right
27:47
well let me show you how editing your
27:50
home
27:51
delivers remember the key
27:54
is always in the power of system
27:58
intelligence let’s take
28:01
safety and care to start with to keep
28:05
home air quality just right air
28:08
conditioning and ventilation unit around
28:10
the house
28:11
are integrated with air quality sensors
28:14
as well as data feed about weather
28:17
outside
28:19
so from the temperature in kit room to
28:22
humidity levels in restroom or
28:24
power ventilation in the kitchen you
28:27
don’t need to worry a thing
28:28
because anything your home will find the
28:32
best possible combination of appliances
28:35
to keep it all fresh and pleasant
28:39
and when you are out you can use away
28:42
mode
28:42
to protect your home from douglas
28:45
the home system will automatically
28:47
operate connected
28:49
lights and appliances to make it look
28:51
like
28:52
you are in a simple trick
28:55
but a mighty effective return for
28:57
keeping your home
28:59
safe what about entertainment
29:03
our goal here is to create a seamlessly
29:06
enabling environment
29:08
which can facilitate entertainment of
29:10
all kinds for all occasions
29:13
an exceptional set the light ambiance
29:15
for your party
29:16
with dynamic lighting music enjoy your
29:20
favorite contents
29:21
on any of the state of the art displays
29:24
around the house
29:25
from the much anticipated role of oled
29:28
tv
29:29
to groundbreaking transparent already
29:32
frame
29:33
of course screens are not just for
29:36
watching
29:37
whether it’s learning from home or home
29:39
fitness
29:40
your personal profile will bring up
29:42
contents and experience
29:44
tailored just for you in fact
29:48
we believe that every aspect of your
29:51
life
29:52
should be fun and enjoyable even
29:54
activities as
29:55
mundane as brushing your teeth which is
29:59
why energy think home is full of
30:02
interactions
30:03
that are designed to bring fun into your
30:06
time and experience
30:09
and last but not least creating a smart
30:13
space that is versatile connected and
30:16
intelligent it starts with building a
30:19
flexible space in the literal sense of
30:22
the world
30:23
our smart work concept allows you to
30:26
change the shape and size of
30:28
your space as you need it so you can
30:31
really structure your life around
30:34
what you want to do not really live
30:37
it’s a real step forward in how we
30:40
design and build the
30:42
hardware of our home
30:45
well then what about the software for
30:47
running the house
30:49
here we are presenting a brand new
30:52
platform
30:53
for smart home management lg
30:56
thank you home concierge it’s the
30:59
central brain of
31:01
lg think home and connects with all the
31:04
sensors and appliances throughout the
31:06
house
31:07
for intelligent control you can access
31:11
it on smart mirrors on each floor
31:13
as well as any screen in the house or
31:16
even remotely from your mobile and other
31:19
devices
31:21
on this platform you can control all
31:24
connected appliances
31:26
check your home’s operational status
31:29
disable or loss when something’s not
31:31
quite right
31:32
call your family to dinner and so much
31:35
more
31:36
and of course consider the integrate
31:39
with the thank you app
31:41
which means that your home will be a
31:44
part of this
31:45
intelligent ecosystem which uses the
31:48
very best
31:49
of digital capabilities to deliver
31:51
what’s right for you and your family
31:55
so there with anything home
31:59
we challenging the way we think about
32:01
home and space
32:03
from structure to solution because
32:06
what makes this forestry house a truly
32:09
smart
32:10
home is neither the house itself
32:13
nor is it devices and facilities however
32:16
innovative they might be rather
32:20
it is this home solution which connects
32:23
all those digital touch points into an
32:25
intelligent
32:26
system so the space can really
32:29
understand
32:30
the life reading and serve the needs of
32:33
its residents
32:34
like never before so with
32:38
lg think home is our invitation to
32:41
developers
32:42
architects interior designers and of
32:45
course homeowners
32:46
to work with us and integrate digital
32:49
technology
32:50
into the very design of your living
32:52
space
32:54
every injury is packed with new
32:56
possibilities
32:57
and you can pick and choose what you
33:00
need and wishes
33:01
to create your own smart lifestyle
33:05
so if you have your vision for
33:08
life’s good from home your own ideas for
33:11
a better life
33:12
let’s bring it home bring it to lg
33:16
thank you home thank you
33:25
[Music]
33:29
thank you kh for that wonderful
33:30
introduction to lg thank you home
33:33
so now that we’ve heard so much about it
33:35
i’m sure you’d all love to see this new
33:37
smart home
33:38
for yourself well we’d like nothing
33:40
better than to fly you all out to south
33:42
korea
33:42
so you can really experience this home
33:44
of innovation but as you know
33:47
that invitation will have to wait until
33:49
covert restrictions
33:50
are lifted so instead we’ve asked our
33:53
very own ip
33:54
park our cto who just presented the
33:57
lg’s latest innovations to meet us there
34:00
for a short
34:01
live q a session so let’s see if we can
34:04
get him
34:05
online hey ip are you there
34:09
hello again marlene i’m here welcome to
34:12
ld thank you home
34:13
great this is just fantastic you know i
34:16
worked on countless lg products and
34:17
solution
34:18
but a house a whole house
34:22
it’s amazing right finally we can really
34:25
try out
34:25
all our appliances all our devices and
34:28
services
34:29
in a truly connected environment this is
34:31
just great
34:34
stuff um it looks like you’re in front
34:36
of a smart mirror
34:38
is that what kh kh was talking about
34:40
earlier
34:43
yes this is lg thank you home concert
34:45
and
34:46
it’s just like the right name because um
34:48
you can just like you can ask
34:50
considered at a hotel for anything you
34:52
can use home conservation foot
34:54
control uh just about everything around
34:56
the house so this really is the brain of
34:59
the house
35:01
certainly looks great would you mind
35:03
giving us a quick demo
35:04
maybe just a couple of the features
35:08
sure this is the home screen as you can
35:10
see we can see the living
35:11
life status of each floor we’re on the
35:13
third floor at the moment
35:15
and here you have control for all the
35:17
connected elements from temperature
35:19
air quality electric curtain oven
35:22
white insertive and so on and so forth
35:25
but one thing i really wanted to show
35:26
you today was this energy panel let me
35:28
click here
35:32
here you can monitor the current energy
35:33
flow around the house
35:35
and even tells you how much you’ve seen
35:37
in the electricity bill this month
35:39
and up here you can choose your energy
35:42
mode from eco-friendly
35:44
pleasant or optimal what i usually do is
35:47
i just keep it in optimal in which case
35:48
lgbtq does everything for you
35:51
automatically
35:53
and this house has a built-in charging
35:55
station for your electric cars
35:57
so here let me click
36:02
you can see how your car is doing
36:03
without going all the way down to the
36:05
garage to check
36:06
there are smart mirrors like this all
36:08
around the house so you can access
36:10
anywhere anywhere you want and of course
36:13
our home consumer will work with your
36:14
thank you app
36:15
so you can check in control remotely as
36:18
well
36:19
that’s really fantastic so begs the
36:21
question are we selling houses now
36:26
not quite what we are offering is this
36:28
system solution which can be tailored to
36:31
your own living space
36:32
so in this case our thank you home here
36:35
in korea
36:36
you can see a super set of all the
36:38
options and possibilities and you can do
36:40
a bit of
36:41
pick and choose to create your own smart
36:42
home solution
36:44
and to give you maximum flexibility we
36:46
work really hard on our home gateway
36:48
system
36:49
and that’s the piece that ensures
36:51
compatibility for devices and appliances
36:53
from partners
36:54
other than lg and that’s for real open
36:57
innovation that i always talk about
36:59
because even
37:00
lg cannot do everything alone but our
37:03
customers they really deserve the
37:04
freedom to choose whatever suits them
37:06
the best
37:08
well that’s great so i guess lg think q
37:11
home really does bring it home
37:13
in terms of that ecosystem approach
37:15
which i ip talked about
37:17
earlier that system level potential of
37:20
connectiveness
37:21
which enables our devices and appliances
37:23
to do so much more
37:25
than they can on their own lg think your
37:27
home is a space
37:29
where you can really experience and
37:30
experiment with new ideas as well
37:33
what’s even more exciting is that we
37:35
plan to have a real family
37:37
living in that house so they’ll be able
37:39
to test drive all of these amazing
37:41
features
37:42
and we’ll learn from their interactions
37:44
with the house
37:45
to continue with our innovations
37:48
so do keep an eye on this project
37:51
well as i was talking i think ip has
37:54
just moved to the dining room
37:56
oip is that a transparent oled you’re
37:58
standing in front of
38:01
yes and isn’t this beautiful the whole
38:03
panel is slim enough to be transparent
38:06
like a window
38:07
again because oled doesn’t need
38:09
backlight i really love this
38:12
i’m so jealous ip well now that we’ve
38:14
got to you set down
38:16
maybe we could do a couple more
38:18
questions before we wrap up
38:19
is that okay sure
38:23
okay here comes the first one we’re
38:25
talking about life’s good
38:27
from home at ifa this year which is
38:29
interesting because
38:31
to be honest 2020 has probably been the
38:33
least good year
38:34
in decades so i wonder what is the
38:37
message here
38:40
you’re right 2020 has been and continues
38:42
to be a real tough year
38:44
but that’s exactly why we wanted to
38:46
focus on our strength
38:47
our resilience and our ability to turn
38:50
this crisis
38:51
into an opportunity for innovation for
38:53
an even better life
38:55
especially the younger generations the
38:57
millennials and the gen z
38:59
i think they’re really turning this
39:00
around into a new drive for change
39:02
and we need to be more like them so
39:05
that’s why we began our life’s good
39:07
campaign with a celebration of
39:09
their achievements like with this short
39:11
film produced by a 17 year old
39:13
amelia conway it’s all about people over
39:17
generations
39:18
sharing how life’s still good in so many
39:20
different ways
39:22
and the thing is she made the whole
39:24
thing remotely during this pandemic
39:26
and they were perfectly fine with that
39:28
which is just really incredible
39:31
so even the making of this piece shows
39:33
the strength of this generation
39:36
and that ability to change at a depth
39:37
and that’s something we at lg want to
39:39
share
39:40
and support yes that is our life’s good
39:44
campaign
39:44
for the voices of young generation and
39:46
you can watch it on lg global youtube
39:48
channel
39:50
there’s also an ongoing global virtual
39:51
music contest which we’re running in
39:53
collaboration with grammy award-winning
39:55
musician her
39:57
music is such a powerful medium for
39:59
communication especially with the
40:01
younger generation so i’m really looking
40:02
forward to winning entries
40:04
by the way applications are open until
40:07
17th
40:07
of september well i think we have time
40:10
for just
40:11
one more question you presented a whole
40:14
range of items this morning
40:16
if you had to pick just one to highlight
40:19
what would that be oh
40:22
that’s a very tricky question because in
40:24
my mind they’re all
40:25
super but if there’s one thing i like to
40:28
add
40:29
would have to be the importance of
40:31
platform for lg and for the industry
40:33
going forward
40:35
this pandemic has brought so many people
40:38
into the online economy from shopping to
40:40
working and learning
40:42
and to really make use of this
40:44
opportunity we need to start thinking of
40:47
all our devices and appliances as a
40:50
connected platform where we can create
40:53
new services
40:54
services and also new business models
40:57
so for example think your fit is not
41:00
just a smart mirror
41:01
but a digital platform for new ways of
41:03
doing fashion and retail thank you app
41:06
will continue to expand into an
41:07
ecosystem which goes
41:09
well beyond lg’s own offerings and this
41:12
thank you home of course is another
41:14
great platform
41:16
so yes if you were to highlight one
41:18
thing this morning you have to be the
41:20
future of
41:21
platformization and we at lg want to
41:24
lead back home
41:26
excellent that’s a whole new way of
41:28
looking at what we do
41:30
so much to talk about here but i’m
41:32
afraid that’s all we’ve got time for
41:33
this
41:34
morning thank you so much ip
41:37
hope you’re keeping safe and take care
41:40
you too marlene thank you for having me
41:43
bye
41:44
bye bye see you well i hope you’ve
41:47
enjoyed this year’s
41:48
very special lg press conference at ifa
41:51
life’s good from home from a hologram
41:53
presentation
41:54
to a live q a session with our cto ipark
41:58
back in seoul but of course that is just
42:01
the beginning because we have so much
42:03
more to show
42:04
online this year for the lg thank you
42:06
home where ip just spoke to us
42:08
there’s a virtual tour you can take with
42:10
kpop star henry lau
42:13
there’s also an interactive video of a
42:15
family
42:16
living there which you can customize to
42:18
change the story
42:20
and last but certainly not least we’re
42:22
running a 3d virtual exhibition booth
42:24
this year
42:25
which you can access from your pc or
42:28
from your smartphone
42:29
you know i think i actually prefer this
42:31
virtual exhibition
42:32
because you can see how all our products
42:35
uh
42:35
from all possible angles something
42:37
that’s not possible
42:38
in a physical booth and you all know how
42:41
busy lg booth gets
42:43
every year so it’s a great change to be
42:45
able to enjoy
42:46
lg’s innovation in my own time
42:49
so please do make sure to check out all
42:51
of that and see how life’s good
42:53
from home well that’s it from us thank
42:56
you so much
42:58
more than ever for being here and have a
43:00
wonderful ifa
43:02
take care and pass