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익숙함에 새로움을 더한 ‘LG 윙(LG WING)’ 공개

2020-09-14 LG전자

LG전자가 14일(한국시간) 전략 스마트폰 ‘LG 윙(LG WING)을 전격 공개했다.

동영상 원고

29:34
[Music]
29:46
we are all born
29:47
explorers
29:51
tackling unfamiliar experiences again
29:54
and again our thirst for discovery
29:58
winning over our fears it used to be
30:02
that each day was a new chapter in a
30:05
story
30:05
filled with adventure
30:09
but somewhere along the way exploration
30:13
became something trivial experiencing
30:16
something new
30:17
and stretching our imaginations became
30:20
an afterthought to playing it safe
30:24
but our story does not end here
30:27
we at lg are taking our first steps to
30:30
explore the unknown
30:32
because life is full of wonder if you
30:36
step away from the race
30:37
and remember how to see through an
30:39
explorer’s
30:40
eyes our mission to make life better for
30:44
you
30:44
in unexpected ways and to never again
30:48
stop exploring lg
30:51
explorer project
30:53
[Music]
31:01
good morning good afternoon and also
31:03
good evening to you wherever you are
31:05
around the world
31:06
and thank you for being with us we’re
31:08
very much looking forward to sharing
31:10
some exciting news with you today
31:13
for the past decade we’ve had
31:15
smartphones in our pockets
31:16
and we’ve probably all owned about five
31:18
or six of them
31:19
the designs specs performance and what
31:22
these devices can do for us
31:24
has far surpassed what we thought
31:26
possible but let’s be honest
31:28
over the last few years newly launched
31:31
phones
31:31
have been slightly improved updates from
31:33
the previous version
31:35
specs with mostly the same design even
31:38
while demand
31:39
for differentiated and personalized
31:41
experiences
31:42
has increased but what if i told you
31:45
more could be done
31:48
as we’ve hit peak smartphone as many
31:50
pundits and experts have said
31:52
your expectations and desire for
31:54
something new something fresh
31:56
has increased especially in the wake of
31:59
the 5g
32:00
era as we look for ways to address these
32:03
expectations
32:05
we’ve launched the explorer project an
32:08
initiative from
32:09
lg mobile that aims to breathe new life
32:12
into what makes a smartphone to envision
32:15
what it ought to be to design what it
32:18
should be
32:19
by closely examining the user experience
32:22
and breaking from the routine
32:24
smartphone form factors the explorer
32:27
project
32:28
imagines different approaches to the
32:30
existing premium smartphones
32:32
that all look and function the same
32:36
the explorer project allows us to have
32:38
the courage to tackle new challenges
32:40
to take risks and pursue new
32:42
opportunities
32:44
it’s where you’ll see new and different
32:47
but practical innovations from lg mobile
32:50
our philosophy of delivering these
32:52
practical innovations to you
32:54
will come to life in these devices this
32:57
is not just about one product however
33:00
but rather a whole line of new and
33:02
innovative form factors
33:04
and experiences you’ll see from lg
33:06
mobile
33:07
today and in the future we know we
33:10
couldn’t have done this without the
33:12
support from our valued partners
33:14
who shared and understood our pioneering
33:16
vision
33:17
now let’s meet our explorer group
33:19
partners who are with us
33:21
from the beginning of this adventure
33:24
[Music]
33:29
we have actively collaborated with lg
33:31
mobile on ways to optimize
33:33
performance of the products of the
33:35
explorer project that will bring
33:37
new and different experiences to
33:38
consumers and we have worked hard to
33:41
optimize the performance
33:42
of our qualcomm snapdragon 765g
33:46
chipset so that consumers can fully
33:48
enjoy the new
33:50
and different mobile experiences more
33:52
reliably and for a longer period of time
33:57
how has the partnership been with lg
33:59
well it’s been extraordinary
34:01
we could not have asked for a better
34:02
partner when you have a main screen
34:04
where you can watch a show and you have
34:06
a second screen where you do other
34:07
things
34:08
it becomes a perfect way to watch a show
34:10
on mobile
34:13
combining media viewing and chat is a
34:15
difficult problem there’s only so much
34:17
space on a screen
34:18
but this device makes the impossible
34:20
possible we can’t wait until people
34:22
experience rave on this
34:24
revolutionary device table whale
34:27
has always been looking to provide
34:30
differentiated routing experiences
34:32
but to do so we were in need of a new
34:35
approach
34:36
especially in terms of smartphone form
34:39
factor
34:40
engine mobile suggested the light
34:42
solution we needed
34:45
[Music]
34:47
the explorer program in lg wing we are
34:50
able to provide additional functionality
34:52
in our intuitive user interface viewers
34:55
will be able to easily access playback
34:57
control and other features
34:59
which are historically hidden on other
35:01
devices 2b
35:02
is proud to be part of lg’s launch today
35:05
and we look
35:06
forward to partnering on other products
35:09
in the future
35:10
[Music]
35:15
and now it’s time to fly let me
35:18
introduce you to the bold
35:20
and adventurous start of our exploration
35:23
the first product
35:24
of the explorer project lg
35:28
wing
35:37
[Music]
35:50
[Music]
35:56
so
36:00
why don’t you take my wing
36:04
don’t be so mad yeah gotta change
36:14
[Music]
36:24
is
36:26
[Music]
36:29
take flight to new spaces lg wang
36:33
[Music]
36:38
hi there my name is austin evans and
36:40
today i have the pleasure of greeting
36:41
you as an lg explorer expert
36:43
and i’m honored to reveal the first
36:45
product of lg’s explorer project to the
36:47
world
36:47
i’m happy to introduce a product that is
36:49
truly unique and shows a very new
36:51
direction for lg to explore
36:53
today we’re going to get a hands-on look
36:54
at the lg wing and get a real user’s
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perspective
36:57
on how this device can provide a
36:59
genuinely new mobile experience feature
37:01
by feature
37:02
first up we need to unbox the device and
37:04
who better to do that than the king of
37:05
unboxings himself
37:07
lou from unbox therapy today i’ve got
37:09
something that i’m certain you’ve never
37:11
seen before
37:12
i’ve looked at many smartphones and you
37:14
know i’m always on a hunt for that next
37:17
futuristic farm factor and i think
37:19
that’s what we’re about to find
37:20
inside of this box right here now first
37:23
glance you get the lid off and you think
37:25
to yourself
37:25
that’s just a standard smartphone then
37:28
you start playing with the packaging
37:31
and you notice something is a little bit
37:33
different
37:34
and when you pull the phone out that’s
37:36
when things go to the next level
37:39
boom there it is my friends this is the
37:42
lg
37:43
wing in a sea of the same
37:46
basic bar type design phones this is
37:49
something truly unique
37:51
the swivel action feels mechanically
37:53
solid
37:54
that’s smooth goes without saying that
37:56
when you pop this baby open
37:58
you’re going to turn some heads but more
38:00
than that this
38:01
swivel design changes the functionality
38:03
of the phone itself
38:05
starting with the home screen that’s
38:07
been completely redesigned
38:09
swivel mode also gives you a nice
38:11
balanced grip
38:12
but really this design is perfect for
38:14
people who like to watch a lot of video
38:16
on their phone like i do
38:18
like when you’re watching a video on
38:19
your phone and you touch the screen by
38:20
accident
38:21
the controls pop up or when you get a
38:24
text or call
38:25
right at the most crucial scene no more
38:28
the different grip means nothing
38:30
interferes with the main screen and the
38:32
grip lock button prevents accidental
38:34
touches on the second screen
38:36
another problem this dual screen setup
38:38
solves is
38:39
when you’re using your phone for gps and
38:41
then you get a call
38:42
now you have the gps on the main screen
38:44
and the call on the second screen
38:46
no screen interference no missed turn
38:50
the main screen for your main task in
38:52
the second screen for your calls
38:53
messages and notifications
38:55
it’s simple and hassle free it’s easy to
38:58
tell from the design that the wing was
38:59
designed for comfortable viewing without
39:02
interference
39:03
so it’s only natural that the wing is
39:05
sporting a po-led display
39:07
when the display turns on what’s the
39:09
first thing you notice
39:11
well you notice what’s not there no hole
39:14
cut out no notch
39:15
just 6.8 inches of pure uninterrupted p
39:18
o led real estate and despite it having
39:20
two stacked screens
39:22
lg’s p o led tech makes the wing thinner
39:24
and lighter than you’d expect
39:27
so then you got to be asking yourself
39:29
hey no hole punch no
39:30
notch and where’s the front camera well
39:33
it’s a pop-up camera and it’s 32
39:35
megapixels
39:36
in the back you have a 64 megapixel main
39:39
shooter and two
39:40
ultra wides 12 megapixel ultra wide for
39:43
shooting in swivel mode and a 13
39:45
megapixel ultra wide for basic mode
39:48
now you can do a whole dialogue scene in
39:50
one take record the action you want and
39:52
your reaction at the same time
39:54
and if you happen to drop the phone by
39:56
accident check out what happens in slow
39:58
motion
40:00
for all you video files the lg wing
40:02
comes with gimbal camera features
40:04
it has six motion sensors inside and
40:06
stabilization software that can
40:08
compensate for shakes and bumps in three
40:10
axises that means your shot will come
40:12
out silky smooth
40:14
the wings form factor also gives you
40:16
better balance and a more natural grip
40:18
for shooting
40:19
and just like the gimbal cameras you’re
40:21
familiar with
40:22
you have the joystick on screen to tilt
40:24
and pan the camera manually
40:26
and also the four gimbal shooting modes
40:28
follow pan follow
40:29
fpv and lock mode now having a gimbal
40:33
attachment is great
40:34
but you have to carry it around set it
40:36
up and by the time you’re ready to shoot
40:38
maybe that moment is already passed this
40:41
is a lot faster
40:43
now these specialized functions are
40:45
great but where i think this phone
40:47
really shines
40:48
is in how useful it can be in everyday
40:50
use like when you want to search while
40:52
you’re watching netflix or following
40:54
along to a cooking video and setting the
40:56
timer at the same time
40:57
multitasking feels easy and natural with
41:00
this setup
41:00
look how many different things you can
41:02
do and if you have a favorite
41:04
combination of apps you always use
41:06
together
41:06
you can pair them on the second screen
41:08
to let you open them with one touch
41:11
and what makes the wing stand out from
41:13
other dual screen phones is the fact
41:15
that
41:15
when you don’t want to use the second
41:17
screen you can make it disappear in a
41:18
snap
41:19
now you’re in basic mode this type of
41:22
daily use means the hardware has to be
41:23
solidly built
41:25
the swivel mechanisms swivel action has
41:27
been tested over 200
41:29
000 times so it works smoothly for years
41:31
to come
41:32
it also has a water repellent coating
41:34
that makes it water resistant for daily
41:36
life
41:37
plus on the main screen you’ve got an
41:38
in-display fingerprint sensor
41:40
even when using your normal apps the
41:42
second screen makes things easier
41:43
especially for one-handed use there is
41:46
nothing like the convenience of having
41:47
video playback controls ready on the
41:49
second screen
41:50
futuristic form factor futuristic form
41:53
factor
41:54
or scrolling through the gallery on the
41:55
second screen while viewing the
41:57
full-sized photo on the main screen
41:59
if you like making videos editing video
42:02
on the wing is a breeze
42:03
like professional editors that use two
42:05
monitors the wing’s two screens make the
42:07
controls feel less cramped
42:09
with all these great features you don’t
42:11
want your data speed lagging behind
42:13
that’s why the wing is 5g enabled and
42:16
it’s got enough battery power to last
42:17
you all day
42:18
so this smartphone obviously it’s much
42:21
different it’s a completely
42:23
new approach i always appreciate
42:25
ambition
42:26
from manufacturers when they don’t just
42:28
do the status quo
42:30
yes it will work as a standard
42:32
smartphone in this
42:33
slab format but when you pop it open
42:36
obviously
42:37
you can tell you’re dealing with
42:39
something quite different
42:41
is this going to be the smartphone for
42:43
everyone
42:44
i don’t know but maybe we’re looking at
42:48
the future
42:48
[Music]
42:54
why thank you lou so now that we have
42:56
seen the key features of the wing up
42:58
close
42:58
let’s now see how the device can be used
43:00
in real life alongside josh the korean
43:03
englishman
43:04
azzyland and zach king also been using
43:06
the phone in advance so let’s see how
43:07
that went
43:08
the wing was designed with careful
43:10
consideration to not force users to
43:12
change the conventional smartphone
43:13
experience that everyone’s familiar with
43:15
so if you want to use it like a
43:16
conventional smartphone you can
43:18
upright in portrait mode just like you
43:20
always have alright
43:21
let’s try unlocking it first
43:27
for everyday use it looks just like any
43:29
premium smartphone
43:30
nice build big screen and three lenses
43:34
on the camera
43:35
the rear camera is 64 megapixels
43:40
all right and has all the popular camera
43:42
modes like portrait mode
43:45
time lapse video and video with asmr and
43:48
voice booking
43:51
this beautiful screen is a huge 6.8 inch
43:54
full hd oled the 20.5 by 9 screen ratio
43:58
display without any distracting notches
44:00
offers a pretty immersive viewing
44:02
experience
44:03
video looks great on this flawless
44:05
display when you’re watching a video
44:07
and a call or a notification comes in it
44:10
interrupts the viewing experience
44:14
and until now there hasn’t been a good
44:15
way around that which brings me to what
44:17
makes this phone really unique
44:20
the swivel swiveling up that front
44:23
screen and getting access to that second
44:24
screen
44:25
feels great and opens up a lot of new
44:27
possibilities
44:28
like watching uninterrupted full screen
44:31
video while simultaneously interacting
44:33
with notifications
44:36
even if i just use the phone like a
44:37
conventional smartphone most of the time
44:40
being able to swivel that screen up and
44:42
use
44:43
this 3.9 inch oled second screen
44:45
simultaneously
44:47
it’s really cool on the main screen in
44:49
landscape swivel mode
44:51
you immediately see these featured apps
44:54
rotating the second screen out to watch
44:56
video feels great
44:58
and allows you to watch full screen
44:59
while holding the phone vertically
45:01
which does feel more like a natural
45:03
position for your wrist
45:04
the second screen feels sturdy and makes
45:07
a convenient comfortable grip for your
45:08
phone
45:09
and of course this second screen opens
45:11
up a whole range of possibilities when
45:13
it comes to
45:14
user experience innovation
45:17
using the device in swivel mode makes
45:19
the second screen ux stand out as
45:21
really well thought through and if you
45:24
want to use the second screen only as a
45:26
grip
45:26
then you can turn on grip lock which
45:28
locks the controls on the screen
45:30
to prevent you from pressing anything
45:31
accidentally
45:32
[Music]
45:35
this second screen really opens up a
45:37
whole new user experience
45:39
one of the standout partnerships that
45:40
will have integration with the wing ux
45:42
is a new premium browser called naval
45:44
whale developed by naver
45:46
perhaps the biggest benefit of using the
45:48
lg wing with naval whale is being able
45:50
to put a floating picture-in-picture
45:52
window on the front display
45:54
this makes picture-in-picture viewing
45:55
viable without blocking a huge part of
45:57
the screen
45:59
and watching videos on sites like
46:00
youtube through whale enables an
46:02
expanded ux
46:03
that allows you to watch a video on the
46:05
main screen
46:07
while scrolling through videos or
46:08
searching through comments on the second
46:10
screen
46:11
but being able to watch full screen
46:13
video while multitasking
46:15
is a great improvement on what’s been
46:16
possible until now
46:18
in the world of smartphones that’s full
46:20
of minimal design
46:21
changes from one phone to the next the
46:24
lg wing offers multitasking during
46:26
uninterrupted viewing through a
46:28
genuinely
46:28
interesting innovation so i’ve gone over
46:32
the new viewing experience at the wing
46:33
office and how to use one app across the
46:35
two screens
46:36
but there’s plenty more to come azilan
46:38
will now join us to further explore how
46:40
to use two apps
46:42
at the same time with the wing hazy over
46:44
to you
46:46
hello citizens of asealand i’m going to
46:48
be doing something totally different
46:50
than i normally do
46:51
i’m going to be testing out the lg wing
46:54
you’re probably thinking ozzy is in way
46:56
over her head and you would have been
46:58
right
46:58
but this smartphone is supposed to make
47:00
my life way easier
47:02
so in the spirit of life hack videos
47:04
which you know i love
47:05
let’s take this baby out for a spin when
47:08
i first got the phone the first thing
47:10
that stood out to me was its
47:11
one-of-a-kind design
47:12
now at first glance it looks like your
47:14
standard premium smartphone
47:16
you can multitask with the multi-windows
47:18
features like any other smartphone
47:20
but if you swivel out the main screen on
47:22
the top then the second screen
47:25
reveals itself this really got my
47:27
attention
47:29
because just by looking at the layout of
47:31
the two displays you can already tell
47:33
how useful they can be as you can see
47:35
having the second app on the second
47:37
screen is infinitely better than any
47:39
multi-window feature
47:41
in basic mode you can slide up the
47:42
divider in the middle to adjust the size
47:44
of the apps in the multi-window feature
47:46
but as you can see the screen space is
47:49
very limiting
47:52
so let’s test this puppy out and see
47:54
just how much we can do now that we have
47:55
a second screen
47:56
shopping is made easy because you don’t
47:58
have to toggle between apps to compare
48:00
prices on different sites
48:02
hmm i better compare prices
48:07
this one’s cheaper you can play games
48:10
while browsing the web and totally not
48:13
use it to cheat
48:14
what is another name for adrenaline what
48:18
is another name for adrenaline
48:23
oh epinephrine i can do tutorials and
48:26
take calls without
48:33
foundation interruptions this oh no how
48:34
did she do it
48:37
hello how are you
48:41
yeah yeah i’m almost there i’m on my way
48:50
when i get a call it comes in on the
48:53
second screen
48:54
so that nothing appears over the
48:55
navigation screen as it’s running
49:02
where are you i’m literally here you
49:05
can’t see me i’m waving my hands
49:09
i can watch movies and video chat my
49:12
friends
49:13
in real time no matter how far we are or
49:16
how close
49:19
okay so to recap i’ve so far shown you
49:23
guys all these cool new ways i’m able to
49:25
use my phone to kick
49:26
in some upgrade to my everyday life like
49:29
being able to text
49:30
my friends while watching videos
49:31
secretly getting a little extra help on
49:33
the side while i play trivia
49:35
being able to use the full screen for
49:37
navigation without interruption
49:39
and comparing prices at the same time
49:41
and of course
49:42
being able to do multiple things at once
49:44
but wait
49:46
it’s not over just yet here’s another
49:48
little life hack to make multitasking
49:50
easier
49:51
you can pair up any two apps together
49:53
that you use frequently
49:55
the phone doesn’t make me feel like i’m
49:57
having to learn new tricks to use the
49:58
features
49:59
instead what it does is make what i
50:01
already love doing on my smartphone
50:03
easier and better it allows for a
50:05
customized and infinite user experience
50:08
they’ll definitely make your life more
50:09
convenient while letting you do more
50:11
and these are just some of my favorite
50:12
features there are still countless
50:14
unexplored experiences for you to create
50:17
on your own so asealand has just shown
50:20
us some of the possibilities that the lg
50:22
wing opens up but i’m excited to see
50:24
what more this new device has to offer
50:25
so up next we’re going to be talking
50:27
about something that is becoming an
50:28
ever bigger part of smartphone usage and
50:31
that of course is content creation
50:32
so lg has been at the forefront of
50:34
technology and specifically smartphone
50:36
cameras for years now
50:37
so today creator and illusionist zach
50:39
king is going to join us to talk a
50:41
little bit about what creating content
50:42
with the wing is like
50:44
hey there i’m zach king and
50:50
for those of you who don’t know me i
50:52
make magic videos on the internet
50:54
and today i’m going to show you some of
50:55
the camera features of the lg wing
50:57
and i’m also going to make a magic video
50:59
with it as a filmmaker i’m always
51:01
looking for new ways to enhance how i
51:03
tell my stories
51:04
and technology makes what i do possible
51:06
and inspires new ideas
51:08
one piece of tech in particular is a
51:10
gimbal
51:13
it’s a handheld device that uses
51:15
counterweight to stabilize the camera as
51:17
you move it around
51:18
and you can use a gimbal to make dynamic
51:20
camera moves look professional and
51:21
cinematic
51:22
most phones have a built-in steadicam
51:24
feature to digitally remove the camera
51:26
shake
51:27
but a gimbal uses physics to suspend the
51:29
camera and allows you to focus the
51:31
camera
51:32
on one particular object as you move
51:34
around the lg wing has a built-in
51:37
gimbal motion camera which unlocks new
51:39
creative possibilities
51:41
by bringing gimbal technology to your
51:43
smartphone you don’t have to buy a
51:44
separate device or carry around
51:46
extra bulk equipment and you don’t have
51:48
to worry about problems like the shutter
51:50
response
51:51
all the functionality of a traditional
51:52
gimbal is seamlessly integrated into
51:55
your phone
51:56
the embedded gimbal integrates six
51:57
motion sensors and advanced
51:59
stabilization software
52:00
gimbal mode can be accessed instantly
52:02
when you open the camera
52:04
and swivel up all the standard gimbal
52:06
controls appear here on the second
52:08
screen
52:09
this allows you to view your footage on
52:10
the main screen without any controls
52:12
getting in the way normally i’d use two
52:16
hands on a smartphone
52:17
to get a really stable shot but with the
52:19
second screen you can hold it up just
52:21
with one hand like a traditional gimbal
52:22
stick
52:25
you have your joystick your zoom
52:28
and different recording modes like first
52:30
person view
52:32
pan follow follow
52:36
and lock mode and today i’m going to
52:39
take you behind the scenes and show you
52:40
how we use the lg wing to make some
52:42
magic here’s the video we made
52:58
you want to see how we made it so i’m
53:00
going to use gimbal mode for this shot
53:01
which will make it really smooth as i’m
53:03
running down the street so i’m going to
53:04
be running right here
53:06
and then you’re going to follow like
53:08
this here
53:10
three two one go no no wait
53:14
don’t go so that one was shot in pan
53:18
follow mode yeah
53:19
let’s do it in fall mode no no wait
53:22
don’t go
53:26
oh
53:28
then to make the bike appear we used
53:31
lock mode to freeze the frame
53:32
during the jump cut
53:49
next we edited the video you can scroll
53:52
through the thumbnails to see a preview
53:54
of the videos
53:55
you find the best take click on the edit
53:57
icon and it takes you to the video
53:59
editor
53:59
app by having the controls on the second
54:03
screen
54:04
that frees up your main screen for the
54:05
footage then swivel down
54:07
and upload the video so there you go a
54:10
new magic video
54:11
besides gimbal mode the video camera
54:13
also comes with time lapse
54:17
and slow motion
54:21
i can even adjust the auto caption
54:22
options here we’ve got basic
54:25
asmr and voice bokeh another cool
54:29
feature is dual recording mode
54:31
if i open it here you’ll see two windows
54:33
pop up and i can move them around
54:35
to the right i’m gonna keep it back over
54:38
here but i like this feature because i
54:40
can actually use it to talk to the
54:41
camera and the audience directly
54:43
and show off the illusion at the same
54:45
time i’ve got this little 3d print here
54:47
and it says
54:48
illusion and if i turn it the other way
54:53
it says magic pretty cool now this is a
54:56
cool little feature
54:57
if you’re like me you might drop your
54:59
phone a lot and in case you do
55:00
the pop-up camera automatically retracts
55:02
itself when you drop it
55:04
check this out
55:07
[Music]
55:09
see that now it’s there so there you
55:12
have it
55:13
with the lg wing you can film
55:14
professional grade videos with just your
55:16
smartphone
55:17
i’m excited to see how people use this
55:19
as they create and tell new stories
55:21
[Music]
55:27
alright so now i’ll be taking over from
55:28
here on out for the q a session
55:30
so we’ve heard about the new and
55:32
different form factor experiences and
55:34
changes the wing is able to bring and
55:35
that was great
55:36
but i still have a few questions so to
55:38
help me i’ve prepared a little session
55:40
with the engineers of the lg wing
55:42
who’ll be able to give me an in-depth
55:44
breakdown of what makes this phone so
55:45
unique
55:46
so let’s take some time and hear from
55:47
them directly there’s been a few
55:50
smartphones trying to innovate with the
55:51
tried and tested conventional form
55:53
factor
55:54
including a variety of options which use
55:56
some kind of flexible display
55:59
why did lg choose the swivel form factor
56:02
products featuring flexible displays in
56:04
the current smartphone market
56:06
need to be unfolded or open to
56:07
experience its usability
56:09
we thought a lot about how consumers can
56:10
use multi screens without having to
56:12
change the habits they’re already used
56:14
to
56:14
lg wing before swiveling retains the
56:16
experience of existing smartphones
56:19
and by swiveling up the main screen when
56:20
needed opens a whole new usability
56:23
it was the most optimal way to
56:25
realistically render a familiar but new
56:27
and different user experience
56:28
as a result consumers can use multi
56:31
screens more conveniently
56:32
and with just swiveling up and down
56:34
infinitely expand their user experience
56:37
all these explanations make so much
56:39
sense but i can only assume
56:41
that it was extremely difficult to
56:42
implement the suitable design
56:44
what was the process like when we
56:46
considered the design and structure of
56:48
lg wing
56:49
our highest priority was to ensure the
56:51
components are durable
56:52
even after repeated swiveling motions
56:55
and
56:56
when swiveling the screen to provide a
56:57
smooth and natural luxurious feeling
57:00
simultaneously we faced the challenge of
57:02
reducing weight and thickness of the
57:04
device
57:05
first we developed an ultra compact
57:08
hinge that can operate with a sturdy and
57:10
premium feel
57:11
to achieve this we apply the
57:13
technologies of dual spring
57:15
dual lock and hydraulic damper to the
57:17
hinge
57:18
the dual spring structure distributes
57:20
the forces applied when swiveling into
57:22
two
57:22
while maintaining a uniform tension over
57:25
the rotating ball
57:26
to ensure stable structure and
57:27
durability also the dual lock further
57:30
distributes the forces applied to the
57:32
hinge
57:32
to prevent loosening or disconnection of
57:35
the main screen from the second screen
57:37
finally a specifically designed
57:39
hydraulic damper
57:40
absorbs shock when the main screen is
57:42
swiveled producing a smooth gliding
57:44
motion
57:45
another challenge to design was the need
57:47
for a new structure that is thin and
57:49
lightweight
57:50
but also durable as well for this
57:52
purpose a topological
57:54
optimal design and composite lightweight
57:56
material were applied
57:57
because the device is a combination of
57:59
two displays weight was a challenge to
58:01
overcome
58:02
the weight of lg wing which started off
58:05
at 314 grams in its initial development
58:07
stage
58:08
was reduced by minimizing thickness of
58:10
the metal alloy frame
58:11
and optimizing the layout of components
58:14
in addition
58:15
by applying a perforation technique and
58:17
with more than 30 percent of the mass
58:19
being comprised of lightweight composite
58:21
material we were able to increase the
58:23
strength of the body
58:24
while reducing 16.1 grams in weight
58:27
and by minimizing areas of the hinge
58:29
module to leave only the functioning
58:31
parts
58:32
we could shave off another 5.3 grams in
58:34
weight
58:35
through this process a final weight of
58:37
260 grams was achieved
58:40
making lg wing the lightest among new
58:42
form factors
58:43
and 20 grams lighter than a smartphone
58:45
you can fold
58:46
okay so a big concern for me is with
58:48
dropping the phone or exposing it to the
58:50
elements especially while i’m shooting
58:51
my videos
58:52
especially on a bigger shoot it’s not
58:54
uncommon for me to you know drop a
58:55
device or two
58:56
so how durable is the wing lg wing was
59:00
designed to withstand rigorous testing
59:02
in terms of quality durability tests
59:05
include drop tests from various angles
59:07
to consider when the device is swiveled
59:09
or not
59:10
stress tests shock tests as well as
59:12
touch sensor and
59:13
key press tests among the numerous tests
59:16
we focus most on the bending test after
59:19
testing swiveling movements more than
59:20
200 000 times
59:22
we found that a steady motion was
59:23
maintained even after extended usage
59:26
to prevent scratches and improve motion
59:28
we applied a high lubricity material
59:30
around the second screen so that no
59:32
damage is made on the second screen when
59:34
swiveling
59:35
also we tested its basic quality by
59:37
conducting more than 20 tests in various
59:39
environmental conditions
59:40
including heat cold humidity dust and
59:43
water
59:44
water and dust resistance were also
59:46
provided by applying a water repellent
59:48
coating
59:48
to support it for everyday use in
59:51
addition to internal testing
59:52
the device was sufficiently verified by
59:54
external certification bodies
59:56
it underwent testing based on a military
59:58
standard recognized by the u.s
59:59
department of defense
60:01
being certified in nine categories which
60:03
includes impact tests
60:04
that drop devices at a height of 1.2
60:06
meters from 26 different angles
60:09
okay great so big thanks of course to
60:11
the engineers for answering some of our
60:13
questions it’s been really interesting
60:14
to learn about some of the reasoning
60:16
behind the unique design
60:17
and the details of how this product came
60:19
to life i’ve got to say for me
60:21
the lg wing kind of came out of nowhere
60:23
it does a really good job of bringing a
60:25
very unique concept to the form factor
60:27
that’s basically been perfected over the
60:28
years
60:29
so before we end i have one final
60:31
question what is lg mobile’s ultimate
60:33
vision through this explorer project
60:36
throughout its concept creation and
60:38
development process
60:40
we let ourselves dream a bit to explore
60:43
new form factors
60:44
new experiences new adventures together
60:47
with our partners
60:49
we set out with the goal of constantly
60:51
creating and taking risks
60:53
to challenge ourselves to pursue new
60:56
opportunities
60:57
with a pioneering spirit we are
60:59
confident the explorer project will
61:01
offer new
61:02
and different experiences for those of
61:04
you who want to dream with us
61:06
and it’s our promise that we will never
61:08
stop and we will continue to explore
61:11
new areas and grow together we hope you
61:14
will join us
61:15
on this journey to explore new ideas and
61:18
new beginnings all right so that has
61:21
been a detailed look at the lg wing so
61:24
what do you think
61:24
i’m very much looking forward to seeing
61:26
how the wing can impact how we use
61:28
smartphones
61:29
and what changes this new tech will
61:30
bring it has been a lot of fun to be
61:32
part of lg’s new adventure so thank you
61:34
all very much for tuning in to the event
61:36
lastly if you want to see the wing in
61:38
more detail or you just want to take a
61:39
closer look at the experience
61:41
please visit the micro site right over
61:42
here enjoy the wing as much as you want
61:45
for me that is going to be it for today
61:47
thank you very much for watching and i
61:48
will catch you in the next one
61:51
[Music]
62:11
[Music]
62:39
you

‘LG 윙’은 ‘익스플로러 프로젝트’의 첫 번째 제품이다. ‘익스플로러 프로젝트’는 스마트폰의 진화된 사용성에 무게를 두고, 성장 가능성 있는 영역을 선제 발굴해 나가겠다는 LG 스마트폰의 혁신 전략이다.

LG전자는 신제품을 코로나 19로 인한 사회적 거리 두기의 일환으로 온라인으로 공개했다. 약 30분 분량의 영상은 전 세계 LG전자 임직원들이 등장해 ‘익스플로러 프로젝트’의 전략과 비전을 소개하면서 시작된다.

이후 퀄컴(Qualcomm Technologies), 네이버(NAVER), 투비(Tubi), 레이브(Rave), 픽토(FICTO) 등의 ‘플랫폼 파트너’들이 ‘익스플로러 프로젝트’ 전략에 공감을 표시하며, 새로운 탐험을 함께한다는 메시지를 전한다.

‘LG 윙’은 유명 유튜버 ‘언박스 테라피(Unbox Therapy)’가 소개한다. ‘언박스 테라피’는 신제품의 첫인상은 물론, 주요 스펙을 설명하며 ‘완전히 새롭고 다른 모바일 경험’을 강조했다.

이어 영국남자, 아찌랜드(Azzyland), 잭 킹(Zach King) 등 유명 유튜버가 직접 제작한 영상으로 ‘LG 윙’의 특별한 사용자 경험을 소개했다.

특히 영상 말미에는 유명 테크 유튜버 오스틴 에반스(Austin Evans)가 고객을 대신해 ‘LG 윙’의 기획 의도와 내구성 등을 질문했고, 실제 상품기획과 개발에 직접 참여한 개발자들이 답하는 시간도 가졌다.

LG전자 이연모 MC사업본부장은 “익스플로러 프로젝트는 새로운 시대를 이끄는 도전”이라며 “LG 윙은 프로젝트의 시작을 알리는 제품인 만큼, 변화와 탐험을 원하는 고객에게 새로운 경험을 제공하며 시장과 함께 성장해 나갈 것”이라고 강조했다.

LG전자 전략 스마트폰 'LG 윙' 제품사진.

■ 숨겨진 세컨드 스크린을 통한 사용자 경험(UX) 확장

‘LG 윙’은 사용자들에게 익숙한 바(Bar) 타입 스마트폰의 편의성에, ‘스위블 모드(Swivel Mode)’로 기존과 완전히 다른 새로운 사용자 경험을 더한 제품이다. 고객은 평상시에는 일반 스마트폰처럼 사용하다가 필요 시, 메인 스크린을 시계방향으로 돌려 숨어 있던 세컨드 스크린과 함께 사용할 수 있다.

‘LG 윙’의 스위블 모드에서는 하나의 애플리케이션으로 두 화면을 모두 사용하거나, 두 개의 애플리케이션을 사용할 수도 있다.

LG전자 전략 스마트폰 'LG 윙' 제품사진.

•하나의 애플리케이션으로 두 개의 화면 사용

‘LG 윙’의 스위블 모드를 이용하면 고객은 유튜브와 같은 스트리밍 애플리케이션을 사용할 때, 메인 스크린으로 영상을 보면서 세컨드 스크린으로는 재생, 빨리감기 등 영상 컨트롤을 할 수 있다.

특히 ‘익스플로러 프로젝트’의 플랫폼 파트너인 네이버 웨일 브라우저에서는 PIP(Picture In Picture)를 지원한다. 이 기능을 활용하면 메인 스크린에서는 유튜브 영상을 보며 세컨드 스크린에서는 다른 콘텐츠 목록을 보거나, 댓글을 작성할 수도 있다.

LG전자는 레이브, 픽토, 투비 등의 파트너와도 협업해 세컨드 스크린을 ‘실시간 채팅’, ‘영상 추천 및 검색’에 활용할 수 있도록 했다. LG전자는 국내외 다양한 플랫폼 업체들과의 파트너십을 지속 확대, 고객이 ‘LG 윙’에서 두 디스플레이를 모두 활용해 확장된 경험을 할 수 있도록 할 계획이다.

LG전자 전략 스마트폰 'LG 윙' 제품사진.

•두 개의 애플리케이션을 동시에 사용

‘LG 윙’의 스위블 모드에서는 두 개의 애플리케이션을 사용하는 것도 가능하다. 고객은 메인 스크린으로 대화면 영상을 시청하면서 세컨드 스크린으로 친구와 채팅을 하거나, 검색을 할 수도 있다. 또 메인 스크린을 세로로 돌려 내비게이션을 사용하면서 세컨드 스크린으로 음악을 고르거나, 전화 수신자를 확인할 수도 있다.

LG전자는 고객이 평소에 즐겨 사용하는 애플리케이션 조합을 설정하는 ‘멀티 앱’ 기능도 제공한다. 이 기능을 활용하면 매번 애플리케이션을 선택할 필요 없이, 한 번의 터치로 메인 스크린과 세컨드 스크린에 즐겨 쓰는 앱이 나타난다.

‘LG 윙’은 차별화된 폼팩터를 갖춘 제품답게 ‘ㅜ’, ‘ㅏ’, ‘ㅗ’ 등의 다양한 형태로 사용할 수 있다. LG전자는 고객들이 세분화, 개인화된 생활 패턴에 맞게 상황에 따라 원하는 형태로 사용하면서 사용자 경험(UX, User Experience)을 무한대로 확장해 나갈 수 있을 것으로 기대하고 있다.

LG전자 전략 스마트폰 'LG 윙' 제품사진.

‘노치리스 디스플레이’로 콘텐츠 감상의 새로운 기준 제시

‘LG 윙’의 메인 스크린에는 ‘6.8형 20.5:9 화면비의 노치리스 올레드 풀비전 디스플레이(Notchless OLED FullVision Display)’가 탑재됐다. 일반 스마트폰과 달리 화면에 전면 카메라 영역이 없어 영상을 시청하거나 게임을 할 때, 몰입감이 극대화된다.

‘LG 윙’은 ‘스위블 모드’로 동영상을 시청할 때, 세컨드 스크린을 한 손으로 편하게 쥐고 감상할 수 있다. LG전자는 신제품에 ‘그립 락’ 기능을 적용, 스위블 모드로 영상을 볼 때, 세컨드 스크린의 버튼이 눌리지 않도록 했다.

‘LG 윙’의 세컨드 스크린은 영상을 컨트롤하는 미디어 컨트롤러로도 활용할 수 있다. 기존 스마트폰은 화면 안에 일시정지, 빨리감기 등의 컨트롤 박스가 있어 영상 몰입도가 떨어졌다.

LG전자는 ‘노치리스’ 디스플레이를 구현하기 위해 디스플레이 일체형 전면카메라 대신, 별도의 3,200만 화소의 팝업 카메라를 적용했다. 이 카메라는 평소에는 모습을 보이지 않다가, 전면 카메라를 실행하면 본체 상단에서 나타난다.

LG전자 전략 스마트폰 'LG 윙' 제품사진.

■ 세계 최초 ‘짐벌 모션 카메라’ 기능 탑재…동영상 콘텐츠 제작의 끝판왕

LG전자는 ‘LG 윙’ 기획 단계부터 고객들이 스마트폰을 활용해 일상을 기록하고 공유하는 트렌드에 적극 대응하기 위해 새로운 카메라 기능을 추가했다.

‘LG 윙’의 후면에는 각각 6,400만(광각), 1,300만(초광각), 1,200만(초광각) 3개의 카메라가 탑재돼 풍경, 인물 등 다양한 화각의 사진과 동영상을 촬영할 수 있다.

LG전자는 ‘LG 윙’만이 가지고 있는 폼팩터의 장점을 극대화 하기 위해 세계 최초로 ‘짐벌 모션 카메라’ 기능을 적용했다. 짐벌(Gimbal)은 스마트폰이나 카메라 등으로 영상을 촬영할 때 카메라가 흔들리는 반대 방향으로 움직임을 만들어 안정적이고 부드러운 영상 촬영을 가능하게 하는 전문 장비다.

‘LG 윙’을 스위블 모드로 전환해 촬영하면 스마트폰이 ‘ㅜ’자 형태가 되며 한 손으로도 편하고 안정감 있게 촬영할 수 있다. 기존 스마트폰에서는 가로 영상을 촬영할 때 두 손으로 양 끝을 잡아야 하는 불편함이 있었다.

LG전자는 세컨드 스크린에 ▲스마트폰을 움직이지 않고도 카메라 앵글을 조정할 수 있는 ‘조이스틱’ ▲피사체를 상하좌우 흔들림 없이 촬영하는 ‘락(Lock) 모드’ ▲스마트폰이 빠르게 움직여도 카메라가 천천히 따라오며 흔들림 없이 촬영하는 ‘팔로우(Follow) 모드’ ▲수평하게 이동하며 상하 흔들림 없이 촬영하는 ‘팬 팔로우(Pan Follow) 모드’ ▲다이나믹한 움직임을 촬영하기에 적합한 ‘FPV(First Person View) 모드’ 등 동영상 촬영 전문 장비인 짐벌과 유사한 인터페이스를 제공, 누구나 쉽게 전문가 수준의 동영상을 촬영할 수 있도록 했다.

LG전자는 ‘듀얼 레코딩(Dual Recording)’ 기능도 선보인다. ‘듀얼 레코딩(Dual Recording)’은 후면 카메라와 전면 팝업 카메라를 동시에 사용해 촬영자와 찍고 있는 화면을 함께 촬영할 수 있는 기능이다. 파일을 하나로 혹은 따로 저장할 지 선택할 수 있고, 화면비율도 활용하는 플랫폼에 맞춰 1:1이나 16:9 가운데 선택이 가능하다.

‘LG 윙’의 세컨드 스크린을 활용하면, 영상 편집도 간편해진다. 편집할 영상은 메인 스크린에, 편집툴은 세컨드 스크린으로 분리해 좀 더 섬세한 편집이 가능하다.

‘LG 윙’에는 LG 벨벳부터 본격 적용되어 실 사용 고객들의 호평을 받고 있는 ‘타임랩스(Time Lapse)’, ‘보이스 아웃포커스(Voice Outfocus)’, ASMR 등 ‘크리에이터트 킷’도 탑재했다.

LG전자 전략 스마트폰 'LG 윙' 제품사진.

■ 견고한 설계로 무게는 줄이고, 고급스러운 손맛 구현

LG전자는 ‘LG 윙’에 복합 경량화 소재인 ‘고강도 알루미늄 합금’을 사용하고, 초경량 노트북 ‘LG 그램’의 경량화 노하우를 벤치마킹 해 무게를 줄였다. 제품의 외형과 강성에 영향을 미치지 않는 부분에 구멍 내 전체 무게를 줄이는 타공 기법을 적용, 경량화에 집중했다.

‘LG 윙’은 기본모드나 스위블 모드에서 모두 무게 중심이 제품의 중앙에서 크게 벗어나지 않는 인체 공학적 설계가 적용됐다. 따라서 장시간 들고 사용해도 편안하게 사용할 수 있다.

LG전자는 고객이 전면 팝업 카메라로 촬영 중 제품을 떨어트리는 경우를 대비해 가속도 센서가 낙하를 감지하면 바닥에 떨어지기 전 카메라가 다시 제품 안으로 들어가도록 설계했다.

LG전자는 ‘LG 윙’의 메인 스크린이 견고하고 부드럽게 회전할 수 있도록 ‘모바일용 초소형 힌지(Hinge)’를 자체 개발했다. 이 힌지에는 특수 설계된 ‘유압식 댐퍼’ 기술이 적용돼 화면이 회전하면서 발생하는 충격을 완화시켜준다.

또, LG전자는 회전하는 과정에서 세컨드 스크린에 스크래치를 내지 않고, 부드러운 움직임을 구현하기 위해 세컨드 스크린 주변을 윤활성이 좋은 POM(Poly-Oxy-Methylene) 소재로 특수 처리했다.

그 결과 스위블 동작 시 메인 스크린이 시간을 갖고 천천히 움직여 고급스러운 손맛을 구현할 수 있게 되었다. 또한, 메인 스크린이 회전 후 돌아오는 스위블 동작을 20만회 이상 반복 테스트해 스위블 동작에 대한 내구성을 확보했다.

LG전자는 ‘LG 윙’에 퀄컴 社의 5G 칩셋인 ‘스냅드래곤 765G 5G’를 탑재했다. ‘스냅드래곤 765G 5G’는 퀄컴이 최초로 AP(Application Processor)와 5G 모뎀을 통합한 칩셋이다. 스냅드래곤 765대비 10% 더 빠른 그래픽 렌더링 속도와 게이밍 성능을 강화했다. 7 나노미터(nm) 공정으로 설계되어 성능과 배터리 사용 효율 또한 탁월하다.

‘LG 윙’은 내달 국내 시장 출시를 시작으로 북미, 유럽 등에 순차 출시 예정이다.

[LG 윙 상세 제원]

LG-WING-SPEC