소셜미디어 최고의 영예인 매셔블(Mashable) 시상식을 다녀와서
피터 캐시모어(Pete Cashmore)가 사이트의 이름을 “Mashable”이라고 지은 이유는 원래 “매쉬업(mashup)” 기술, 즉 플리커(Flicker)와 구글(Google) 지도 같은 두 가지 서비스를 결합하여 생성되는 웹 프로젝트에 관한 사이트였기 때문입니다. 
저는 올해도 변함없이 ‘CES 2011’에 참가하면서 CES 기간동안 열린 이 시상식에 참석할 기회를 얻게 되었는데요, LG가 포드(Ford)와 함께 ‘제 4회 매셔블(Mashable) 시상식 갈라’의 협력사로 참가했기 때문이었습니다. 매셔블(Mashable) 편집진이 시상식 갈라에서 핵심 스폰서로 LG를 소개했고, 저는 1개 부문에 대해 수상자를 시상하는 즐거움을 누리기도 했습니다. 
With more than 30 million monthly page views and an Alexa ranking under 250, Mashable ranks as one of the world’s largest websites, according to Wikipedia. The website has a large following on many social networks, has over two million Twitter followers and over 330,000 fans on Facebook.
On November 27, 2007, Mashable launched the 1st Open Web Awards to recognize the best online communities and services. The goals of the awards is to create conversations around technology and innovation, encourage engagement within the Mashable audience, set the standard for innovation around competition, and identify and celebrate the best of the best. Winners of the first Open Web Awards included Digg, Facebook, Google, Twitter, YouTube, ESPN and Pandora.
The first Open Web Awards in achieved more than 250,000 votes and more than 20 million page views combined, between Mashable and 50 international blog partners. The second Open Web Awards in 2008 included more than 26 categories, saw more than 100 Blog Partners (from 25 countries and written in 10 different languages), 50,000 total nominations, 80,000 total votes in the first round, and 90,000 votes in the final round. The third Open Web Awards in 2009 included 50 winners, achieved more than 440,000 nominations with over 70,000 nominees and 780,000 final votes.
For 2010, the Open Web Awards was renamed the 4th Annual Mashable Awards. The Mashable Awards Gala was held during the 2011 International CES on January 6, 2011 in Las Vegas to announce the winners. The party and award show was held at Cirque du Soleil’s Zumanity Theater at the MGM Grand Hotel & Casino. The event was attended by more than 1,000 guests and was streamed live on Mashable’s site.
LG was a Premier Partner for the 4th Annual Mashable Awards Gala, along with Ford. As a key sponsor, LG was recognized at the Awards Gala by the editorial staff of Mashable and was given the opportunity to present one of the awards to a winner.
The 4th Annual Mashable Awards Gala was hoted by Baratunde Thurston, an editor at The Onion (www.theonion.com), a popular comedy news site.
During the Award Gala event, the audience was treated to a short performance by some of the stars of “Zumanity”.
All in all, it was a great evening for all the LG staff who attended and everyone enjoyed the main dish at the Gala Dinner – MASH!
_M#]
Ken Hong(@visitken) is Director of LG Electronics’ Global Communications in Seoul, Korea. He is a tireless advocate of clearer, transparent communications at all levels of the organization and believes that good storytelling is at the heart of great public relations. A late-night Twitterer, Ken can be found at www.twitter.com/visitken뉴스레터 구독하기 | 최신 트렌드를 빠르게 만나보세요!
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